We Are Undefeatable Webinar – Upcoming campaign plans

Learn about the latest insights, news and campaign plans for We Are Undefeatable in 2022.

The We Are Undefeatable campaign are hosting a free webinar on 25 May from 10:30 – 11:30, where they will be sharing information around their campaign plans for the year and providing key insights from their winter digital campaign. There will also be chance to hear from guest speakers about how they are working to encourage people living with long-term health conditions to be physically active. Click here for full details.

New guidance on the benefits of physical activity for those living with long-term conditions

The British Journal of Sports Medicine has published a consensus statement on the benefits of physical activity for those living with long-term conditions. View the guidance along with some useful infographics below.

A review of the evidence about the risks of physical activity has led to new guidance to support health care professionals to have evidence-based conversations with people with long-term conditions, to empower them to gain the benefits from moving more. The key message is that the risk of adverse events when getting active is low. Find out about the guidance below, including some infographics to help spread the word.

The benefits of physical activity for people living with long-term conditions are well established. Through campaigns such as ‘We Are Undefeatable’, we know that the fear of increasing symptoms or worsening long-term problems commonly stops people from moving more. In fact, people living with long term conditions are twice as likely to be inactive.

The British Journal of Sports Medicine recently published new guidance in a consensus statement, making clear that the benefits of being active outweigh the risks for those living with long-term conditions. This comprises a series of statements about medical risks drawn up by the Faculty of Sport and Exercise Medicine UK, Sport England, Office of Health Improvement and Disparities (formerly Public Health England) and the Royal College of General Practitioners.

The key message is that the risk of adverse events when getting active is low, and that physical activity is safe, even for people with multiple long term conditions. Regular physical activity, in combination with standard medical care, has an important role to play in the treatment and prevention of many conditions.

The statements can be found on the Moving Medicine website, here: Risks from physical activity – Moving Medicine.

How you can help to spread the word

If you have time and would like to help to spread the word, you can use the assets below to share the statements through your local networks and social media channels, or use them in conversations with those you support.

The graphics for social media posts can be found here: Risk consensus statement graphics – Moving Medicine

An infographic of the statements can be downloaded as a two-page PDF here: Risk Consensus Statements Infographic

“We Are Undefeatable” charities release “Make Your Move” video series

The charities behind the “We Are Undefeatable” campaign have produced a set of videos aimed at people living with long term conditions, to support them to be more active.

The Richmond Group of Charities’ physical activity coalition – Movement for All – has developed a new physical activity DVD/online video series “Make Your Move”, which is aimed at people living with multiple long term health conditions. Working with the wider partnership behind the award-winning “We Are Undefeatable” campaign and a team of expert instructors, the sessions have been specially designed for people who may experience symptoms such as fatigue, pain, stiffness and low mood. Find out all about the campaign below, including how you can access the videos and some assets to help to spread the word.

The series – Make Your Move – aims to support people to be active at home and is available on DVD and on YouTube. The charities involved hope the DVD and online videos will motivate people to be active in a way that works for them, using simple and varied instructed activities that are designed to improve strength, balance, coordination and energy and reduce stress, and are suitable for a variety of activity levels. The project is supported by National Lottery funding from Sport England.

What Video Sessions are Available?

There are 6 different physical activity sessions, each around 15 minutes long with a chance to take pauses throughout, and no specialist equipment needed.  The sessions are:

  1. Dance with Anne
  2. Energy with Alex
  3. Balance with Sandra
  4. Strength with Alex
  5. Boxing with Michelle
  6. Mindfulness with Sandra

Each one can be tried independently of the others, in any order. No experience or knowledge of a specific activity is needed.

Developed by experienced instructors, the videos offer three different ways of doing the exercises – from a chair, assisted and standing, and have an introduction from Dr Andrew Boyd, GP and Clinical Champion for Physical Activity.    

They focus on ensuring the audience are being mindful of the day-to-day fluctuations in symptoms and therefore their ability to perform the activities. The sessions are accompanied by appropriate safety messages, instructions and signposting to more information and support. 

How to get involved

If you have time and would like to spread the word about the series, you can find a full suite of assets for you to use below, including social media cuts, key messages, newsletter copy and images:

Click here to view all promotion assets for the campaign 

What you can do:

  • Use the hashtag #MakeYourMove along with #WeAreUndefeatable to share the social media assets linked above on any channels
  • Look out for posts from @weareundefeatable and share them too
  • Send out the video content to your audiences via any channel 

Thank you! Movement for All are very grateful for any support in launching these videos.

Contact

If you have any questions, or would like to order copies of the Make Your Move DVD, please contact Gail.Curry@ageuk.org.uk.

Upcoming We Are Undefeatable Webinar

Catch up with the latest insights, news and campaign plans for We Are Undefeatable at their Autumn Webinar on Thursday 30th September at 10am.

There’s still time to save your space at the next We Are Undefeatable webinar. Join us on Thursday 30th September from 10am to 11am for the latest updates from the We Are Undefeatable campaign. This webinar will provide some insight into current experiences of people living with health conditions, what barriers they have been facing and what opportunities there are to support them to build physical activity into their routines. The webinar will also be sharing a preview of upcoming assets/resources that may be relevant to local partners.

What can you look forward to at the autumn webinar?

  • Insights and results from our summer campaign period
  • An exciting update on our activity for autumn, including a TV partnership with a popular daytime programme
  • A preview of the new Make Your Move video series from the Richmond Group
  • The latest wider system activation updates from Sport England

We look forward to seeing you at the webinar, where there will also be the opportunity to answer any questions you may have around the campaign. In the meantime, contact us with any immediate questions via email at weareundefeatable@ageuk.org.uk.


Please note: This event is for campaign supporters and stakeholders. The event can be shared with with your colleagues and organisations you work with, however it should not be shared on external social media platforms. Thank you.