Funding Bulletin #25 – Updates on Public, Corporate, Trusts and Public Sector Funding | August 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the August funding bulletin. As it is August, there is not so much new funding news. Santander Foundation has launched a new grants fund to help people with digital and financial skills, and there is a reminder of ongoing opportunities highlighted in previous editions of the bulletin.

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

We Are Undefeatable – Template Article for Local Age UKs

The We Are Undefeatable campaign team have developed a template article specifically for local Age UKs to adapt and use. Find out all the details below, including how Age UK Bristol have been using the template.

As mentioned in our earlier post, the We Are Undefeatable campaign is live and will be running on TV, video on demand, billboard ads in key areas, and across social media. The campaign team have developed a template article specifically for local Age UKs to adapt and use. We hope this template article will help with sharing campaign messages to older people locally, and with linking the campaign into your own services and physical activity offers.

Download and tailor the article below to share with your target audience:

As the campaign’s Summer Burst will be visible across multiple channels until 31st August, this will be an opportune time to share this with older people, as they may be inspired or motivated to try new activities in their local area.

What is the template article about?

This article focuses on Ila, who is in her seventies and has osteoporosis, a kidney condition and a lung condition. Ila found that staying active makes her feel “on top of the world”.

Ila dancing with her daughters in the garden.

There are links provided throughout the article which give older people a clear call to action to find out more about the campaign, have access to We Are Undefeatable resources, but most importantly to share opportunities local to them that you may provide. This includes our new PR activity, #MoveToYourMood, which has 3 follow-along exercise routines featuring We Are Undefeatable case studies and the campaign’s celebrity ambassador, Gok Wan.

How are local Age UKs using this template?

You can view how Age UK Bristol have used this article to promote their activities on offer to people living with long term health conditions locally here.

Thank you for all your support of the campaign so far. We would appreciate your support in getting behind the campaign, encouraging people living with long term health conditions to move more in a way that suits them.

Activating the campaign locally

The template article also includes some ways you could activate the campaign locally:

  • If you are partnered with other physical activity providers locally, you could provide a link to their opportunities too. It may be that they offer something different to what you do, which may still be suitable for older people living with long term health conditions.
  • If you would like support finding other local physical activity opportunities, get in touch with your Active Partnerships team as they will have an overview of the local landscape.
  • If you have a story, case study or quotes from older people who have taken part in your physical activities locally, look to include these in the article too. Local stories can be more relatable to the target audience in your area which could inspire people to take part.
  • If you would like to include a quote from a relevant colleague in support of the campaign, and how it links to your physical activity offer locally, do feel free to include. For example, a CEO, Head of Services, Physical Activity or Active Ageing Lead quote. You can also include our ‘Proudly Supporting We Are Undefeatable’ logo within this article should you wish. Download from the Supporters Hub.
  • Share We Are Undefeatable on your social media channels, as the campaign has proven to motivate those that are inactive to give it a try. Head to the ‘Social Media’ folder on the Supporters Hub where there are a range of images, videos and suggested messaging you can use. Please tag us and use the #WeAreUndefeatable hashtag too.

Get in touch!

Please feel free to provide us with any feedback or learning from utilising this article, so that we can continue to share best practice focussing on how local Charities can activate the campaign, and the impact it is having.

Contact us on weareundefeatable@ageuk.org.uk.

Ila exercising at home

Upcoming Live Longer Better Event – Save the date: 19th October 2022

Save the date for the first in-person Live Longer Better national event on Wednesday 19th October from 11:00-16:00!

All Age UKs are invited to join the first in-person Live Longer Better national event where the programme will reaffirm its collective mission. The event will take place on Wednesday 19th October 2022 from 11.00 to 16.00. Please save the date and Live Longer Better will be in touch soon to announce the location, full schedule, and registration link.

Live Longer Better shared the following update:

Join us for our first IN-PERSON Live Longer Better national event where we will reaffirm our collective mission and how we describe it.

The Four Rs:

Reconditioning: restoring ability lost not only during lockdown but with decades of existing in the modern environment, dominated by the car, the sofa, the TV, the computer and the desk job.

Rejuvenation: aiming to get as able as one was five or even ten years before – Drop a Decade!

Risk reduction: preventing, delaying, slowing down and even reversing the risk of dementia, and frailty.

Revolution: the continuing need to move from fear of population ageing to the celebration of healthy longevity and this requires a cultural revolution, which means we need to rewire the brains of not only older people but also…

  • Friends and relatives
  • Health and social care professionals
  • The general public
  • The press

What does this mean?

This means we have to start where each of these groups are at present and then create new ways of thinking (e.g. health and social care need to see our work not only as good for older people, but good for them as a means of reducing the need and demand for health and social care.) This is an opportunity to come together in person to challenge, discuss and explore what we can and must do, to really address the Four Rs. This event will include visionary insights, case spotlights and the compelling evidence, sharing some excellent presentations from expert speakers including of course Sir Muir Gray, whilst also enabling the much missed truly interactive and networking sessions. 

An event with a difference – time for a cultural change!

Our virtual LLB National Events have proved extremely popular – over 2,000 delegates have attended our last 8 events with cross sector representation including local authorities, Age UK, NHS, Care Homes, Leisure Trusts and various voluntary and community sector partners. Feedback given by delegates confirmed that the events fully met their expectations.

Please hold the Date until Registration is open – we will be in touch soon when the registration link is live.

Event location and further programme details will be circulated nearer the event.

This Live Longer Better collaboration between Sir Muir Gray, Optimal Ageing Associates and Active Partnerships provides a unique combination of skills and resources, bringing together the cultures of coaching and health. We look forward to sharing some excellent presentations and speakers around the Live Longer Better work.

We Are Undefeatable Launches Summer Campaign – “Move to your mood”

We Are Undefeatable is back on TV across August, with coverage of the campaign’s new summer PR activity, #MoveToYourMood, now live.

The new We Are Undefeatable TV advert and summer campaign “Move To Your Mood” has now launched! Find out all about the new campaign below, including ways to get involved.

We Are Undefeatable is back on TV. The campaign will be running on TV, video on demand, billboard ads in key activation areas and across social media until 31st August.

Alongside the new TV advert, coverage of the campaign’s new summer PR activity, #MoveToYourMood, is now live. Keep an eye out for media and press coverage of the 3 follow-along routine videos featuring We Are Undefeatable case studies with the campaign’s celebrity ambassador, Gok Wan.

There’s a video for whatever your mood is each day, whether you’re Feeling Relaxed, Needing A Boost or Feeling Energised. These are available on YouTube and the We Are Undefeatable website.

We Are Undefeatable would like to thank you for all your support of the campaign so far. They would now really appreciate your support in getting behind this exciting new phase of the campaign, encouraging people living with long term health conditions to move more in a way that suits them.

Some ways you could get involved with the campaign include:

  • Asking your colleagues and local networks to share the new campaign assets on their social channels and to sign up to the Supporters Hub to keep up to date with the campaign and have access to assets and resources.
  • Sharing the content from We Are Undefeatable’s social media channels, where it will be posted across their Facebook, Twitter and Instagram.
  • Supporting the Move To Your Mood press activity and share the message that getting active is all about doing what works for you.
  • Creating your own social media posts using new campaign creative materials. Head to the ‘Social Media’ folder on the Supporters Hub where there are a range of new images, videos and suggested messaging you can use. Please tag the We Are Undefeatable campaign and use the #WeAreUndefeatable hashtag too.
  • Linking the campaign to your own activities and services on offer locally.
  • Featuring the Campaign launch in any upcoming newsletters that are shared with your target audiences and members.

Download resources from the Supporters Hub

To help support you in bringing the campaign to life, there are several new resources available on the Supporters Hub.

  • New imagery for Instagram, Facebook and Twitter, featuring the new campaign faces.
  • New videos which can be used on social media.
  • There is also a range of resources from previous years, including posters and leaflets available in both print and digital formats.

Funding Bulletin #24 – Updates on Public, Corporate, Trusts and Public Sector Funding | July 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the July funding bulletin! This edition includes details of the 2023 GSK IMPACT awards offering core funding and free training for charities, and a reminder of the ongoing grant funding opportunities for physical activity projects in local communities.

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

Men’s Health Forum’s Champions Training

Men’s Health Forum is running online training sessions for anyone who wants to empower men to engage with their health by becoming a Men’s Health Champion.

The Men’s Health Forum is running online training sessions for anyone who wishes to become a Men’s Health Champion. Men’s Health Champions are not health professionals but members of the public who care about men’s health and want to help improve it. The training takes place on July 19th and 21st from 10am-12pm and costs £149. You can find out all the details on the Men’s Health Forum website here.

A reminder of the Together Fund grants available for physical activity projects

A summary of the funding available from Active Partnerships and Versus Arthritis as part of the Together Fund (formerly the Tackling Inequalities Fund).

Over the past year, we’ve posted in Signpost about funding from Sport England’s Tackling Inequalities Fund (TIF). This funding has been available to local partners across England to encourage older people to get active as they recover from the worst of the pandemic. The TIF programme has since transformed into the Together Fund grants programme. Below is a summary of the funding available from Active Partnerships and Versus Arthritis as part of this new fund.

During 2021, as one of Sport England’s National Partners, Age UK’s TIF programme made 41 grant awards of up to £6,000 to 38 local Age UKs for physical activity projects ranging from Tai Chi sessions to walking groups, with around 3,500 older people benefitting overall. Many other local Age UKs have also delivered physical activity projects funded through other Sport England National Partners such as their local Active Partnership and Versus Arthritis since the launch of TIF in summer 2020. It has been a tremendous effort and achievement by all those delivering these projects.

The Together Fund

The TIF programme has since transformed into the Together Fund grants programme with a further major investment from Sport England.

The Together Fund’s purpose, however, remains unchanged in aiming to provide a range of physical activity opportunities for local communities, based on local need, and specifically targeting people with long-term health conditions, those living with disabilities, from culturally diverse communities, and from lower socio-economic groups.  

Age UK will not be awarding grants through the Together Fund (TF), but all local Age UKs will instead be able to access Together Fund grants of up to £10,000 for new physical activity projects through other TF National Partners, in particular Active Partnerships and Versus Arthritis. Find out full details below.

Active Partnerships

All local Age UKs can approach their local Active Partnership about Together Fund grant support, and those with an existing relationship with their local Active Partnership are especially encouraged to do so. To discuss your project idea with your local Active Partnership, please contact them here.

Versus Arthritis Grants Available

The Versus Arthritis Together Fund grants programme is open for applications for new activities in England that specifically support people living with long-term health conditions to get active. The fund is providing grants between £1,000 and £5,000 (although grants of more than £5,000 may be available) and is open for applications until 31 July 2022.

Versus Arthritis also has a new grants fund, Let’s Move Together Fund which is open to local organisations in Northern Ireland, Wales and Scotland, and aims to support people with arthritis and other long-term health conditions to get active. 

Further details of the Versus Arthritis Together Fund and Let’s Move Together Fund are available here and by contacting physicalactivityVA@versusarthritis.org.

Any Questions?

If you have any questions more generally, please do not hesitate to contact us at TIF@ageuk.org.uk.

This Girl Can Campaign Seeks Instructors

The This Girl Can campaign is seeking instructors to lead their classes. If you would be interested in becoming an instructor, you can find all the details you need below.

This Girl Can is a campaign to support women to get active or play sport in the way that’s right for them. The campaign is looking for instructors to lead their This Girl Can Classes, which are set up to support less active women to exercise in a judgement-free environment. If you would like to get involved, you can find out full details below.

This Girl Can are looking for instructors that are:

  • Dedicated to making less active women feel welcome
  • Able to create a supportive, non-judgemental class environment
  • Ready to inspire more communities and get the nation healthier

The target audience for This Girl Can Classes is less active women. This includes women who may not have done group exercise before, may not be doing much exercise, or may not have exercised for years. This Girl Can research shows these women will likely have barriers to exercise, including fear of judgement.

As a This Girl Can classes Instructor…

You’ll craft a welcoming environment in which women will thrive.

You’ll be supported by a national campaign to get more women into This Girl Can Classes, as well as access to bespoke choreography, branded instructor clothing, and marketing resources to get your classes up and running.

What you need to be a This Girl Can Classes instructor:

  • A Level 2 qualification in Exercise to Music/Group Training to Music, or accepted equivalent
  • Experience in at least two of the following – yoga/Pilates, HIIT, dance fitness, box fitness

How to get started

If you would like to become a This Girl Can Instructor, the training costs £99.00 and occurs at a number of different sites across the country – Find out full details, including how to book your place, here.

Stronger My Way | Physical Activity Resources

The Chartered Society of Physiotherapy has released a series of resources for organisations that support people living with health conditions to perform strengthening activities.

The Chartered Society of Physiotherapy has released resources to help organisations to support people living with health conditions to perform strengthening activities to help them to feel better and stay active. Organisations can access their evidence base, links to training and resources, and a forum to share information and experiences. Click here to view the resources.

Five falls prevention resources to help older adults become more active

Access the five resources from The National Falls Prevention Co-ordination Group to help older adults to become more active and recondition following activity restrictions in the Covid-19 pandemic.

The National Falls Prevention Co-ordination Group (NFPCG) have developed a suite of five resources intended to support individuals, health and care professionals, and commissioners to take action to help older adults to become more active and recondition following activity restrictions during the pandemic.

The five resources have been developed in response to the recommendations listed in the Public Health England guidance 2021, Covid-19: Wider impacts on people aged 65 and over – this guidance provides an estimation of the impacts of Covid-19 on physical activity, deconditioning and falls in older adults and recommendations to mitigate these effects.

Accessing the Resources and Spreading the Word

Visit the British Geriatric Society website here to access and download a copy of the resources.

The National Falls Prevention Co-ordination Group would be grateful for any support you can provide to disseminate these resources to appropriate target audiences, particularly those from ‘hardly reached’ populations (the NHSEI Core20PLUS5 approach to reducing health inequalities may help to identify these populations); and to those across your wider networks.


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