Brand Partner Portal update: A summary of the 3 webinars and a reminder to sign up for the rollout

This Brand Partner Portal update gives a summary of our three recently held webinars, along with their recordings, and explains how you can prepare for the upcoming rollout.

We recently held 3 comprehensive webinars for Age UK Partners to find out how you will use the Brand Partner Portal, how it integrates into your websites, and what you need to do in preparing for your upcoming rollout. If you haven’t already, we encourage you to request your login details and sign up to your preferred rollout window. Read on to see what we covered in each webinar, watch the recordings, and find out how you can sign up to your preferred rollout window.

First Webinar – Introduction to the Brand Partner Portal

In this first webinar, the team demonstrated the portal, talked you through each stage of the onboarding process and the individual website deployments across the network.

What was covered?
  • Introduction
  • Current Status of the websites
  • The Tool – Brand Partner Portal
  • Outcome – Integrated websites
  • Rollout process
  • Next steps
  • Resources and support available
  • Q&A

Second Webinar – The Step-by-Step Journey of Using the Portal

At the second webinar, we refreshed on the first webinar and the integration of your current website with the portal, demonstrated the journey of using the portal, and allowed ample time for questions which were all answered before conclusion.

What was covered?
  • Introduction
  • Step-by-step journey for information entry
  • Other Portal areas
    1. I&A Integration
    2. Quality Assurance Framework
  • Q&A

Third Webinar – Rationalising your Data ready for the Portal

At the recent third and final webinar before the rollout, we focused on providing you with all the resources and information for your deployment process. There was an outline and introduction to all the teams you will work with at each part of the deployment process.

What was covered?
  • Introduction 
  • Process
    • Portal Access (User Logins & Sprint Window Selection)
    • Content (Content Check, Amendments & Sign-off)
    • Website (Portal/ Website Integration – Live)
  • Resources
  • Next Steps
  • Q&A

What to do now

To get your Brand Partner Portal access, please email to get a log in and sign up to one of the 4 Sprint windows for the Portal (below).

These 4 rollout windows will run:
  • September 2021 – October 2021
  • December 2021 – January 2022
  • March 2022 – April 2022
  • June 2022 – July 2022

Guides and Resources

The Digital Hub is the home for all the guidance and information on using the portal and website, we will continue updating it to make it relevant to your needs.

Help shape the HR Systems project!

Age UK’s Network Infrastructure Programme want to hear how they can best support Partners’ HR systems and functions.

HR is a core requirement for any organisation, however we don’t have a clear understanding of the requirements and needs of Partners for your HR systems and functions. We need your help to understand what your requirements are, so that the Network Infrastructure Programme can support Partners to meet them. If you would like to share your experiences, please get in touch with us at

The Network Infrastructure Programme works with partners across the network to improve the back-office systems, functions and supplier relationships that support the delivery of services to older people in a high quality, effective, efficient, and sustainable manner. To find out more, please visit the Network Infrastructure Hub.