Christmas Social Media Content for Partners

This Social Media Christmas Content Guide provides your organisation with template wording and imagery to support our Christmas campaigning online.

As mentioned in the Brand & Fundraising Christmas Campaign Guide, we are pleased to share with you a new Social Media Christmas Content Guide. The guide gives you examples of social media posts you can make at key moments during December to make the most of the times when we see lots of engagement. Read on to download the guide.


Please note, if you are including a donation ask in your post that is for your own organisation and not for the national organisation Age UK, you must replace the storyteller’s name and images with those of your own storytellers. Thank you.

Funding Bulletin #28 – Updates on Public, Corporate, Trusts and Public Sector Funding | November 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the November funding bulletin! This month’s bulletin contains details of the final round of Walking Football funding, as well as news of the Will Aid campaign.

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

Two Age UK Community Fundraising Campaigns set to launch this month

Age UK’s Community Fundraising Team are launching the Jingle Bakes and the Run Your Age campaigns later this month. Find out all about both campaigns.

Here’s an update from Age UK’s Community Fundraising team to let you know about two fundraising campaigns which will be live this month. Please read on for full details.

Firstly, we’re pleased to continue to test the Jingle Bakes campaign and will be running the campaign predominantly from our website in November and December to see what we can learn this year. If you’d like to get involved, online versions of the creative assets will be available to download and adapt from Brand Hub by 7th November. If you’re interested in finding out more, please contact Dan Stewart daniel.stewart@ageuk.org.uk.

The Run Your Age campaign invites members of the public to take on a running challenge based on their age throughout January and fundraise online in aid of Age UK. We are continuing to test and refine this product, looking carefully at how best to develop the idea for long term sustainable growth. We will launch Run Your Age for the third year in the week commencing 7th November.

We will be testing further new community fundraising product ideas later this year and will share more information about any that are successful enough to be rolled out. If you have any questions, please contact Kath Blaize-Smith kath.blaize-smith@ageuk.org.uk.

Find out about Age UK’s Brand & Fundraising Christmas Campaign

In addition to the Community Fundraising campaigns detailed above, we recently messaged to introduce our Brand & Fundraising Christmas Campaign 2022.

Find out all the details, including how to get involved, here.

Reminder: Winter Health Campaign Grant Scheme for Local Winter Work

A reminder of the Winter Campaign Grant Scheme, an opportunity to apply for Winter Grants between £500 and £2000. Applications close this Friday 4 November.

This is a quick reminder of the Winter Campaign Grant Scheme ahead of this Friday’s application deadline. Your organisation can apply for a Winter Grant from Age UK (between £500 and £2000) to support your current local winter work or upcoming initiatives relating to supporting older people through the winter 2022-23.

This year we are looking to fund and support the winter work of a wide geographical spread of local Age UKs. The focus of the funding will be towards any winter initiatives which help support older people to either stay warm, eat well, get vaccinated, or prevent hospital admissions. We are particularly interested in supporting those facing the greatest health inequalities.

Some examples of local Age UK winter initiatives that we are looking to fund include: emergency hot boxes; full needs assessments and signposting; winter well-being support bags; distribution of emergency equipment; winter care helplines and befriending services; and vaccination minibuses/ transport assistance.

Key information

  • We’ve linked an application form below which should be returned by 4th November 2022.
  • All grant-funded work should be completed by end of March 2023.
  • Reporting will be limited but we will require an account of what the grant money was spent on and the impact of the work or initiative.


Please submit your applications to healthinfluencing@ageuk.org.uk or contact us if you have any questions.

Reminder: Grant funding available for a new Walking Programme!

A reminder of Age UK’s upcoming Walking Programme, including how you can apply for grant funding.

This is a quick reminder that Age UK is piloting a new national Walking Programme from Spring 2023. Find out full details of the programme below, including how to apply before the deadline on Thursday 10 November.

The Walking Programme aims to improve the physical health of older people and address loneliness and social isolation in local communities, primarily focusing on older people who are the most inactive[1]. We expect the delivery period to run from March 2023 until January 2024.

You can find out all the details about the programme on the loop here, including how to apply ahead of the deadline on Thursday 10 November

If you require further information, please feel free to contact the Walking Programme lead, Jemma Appleby – jemma.appleby@ageuk.org.uk) to discuss any questions you may have ahead of the application process.

If you are having any trouble accessing the loop, please email theloop@ageuk.org.uk.


[1] Inactive is defined in the Chief Medical Officer’s guidelines as doing under 30 minutes of physical activity a week

Funding Bulletin #27 – Updates on Public, Corporate, Trusts and Public Sector Funding | October 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the October funding bulletin. This month’s bulletin contains a number of potential funding opportunities, details of the Age UK raffle and information on schemes being piloted by Age UK.

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

Paid-for Services and VAT – Guidance and Support

A reminder of the VAT guidance and support available, particularly regarding paid-for services such as Lasting Power of Attorney and Wills.

With its ever-widening scope; constantly updated regulations and case law governing; plus the onerous demands of HMRC; VAT is notoriously complicated. This message is a quick reminder of the VAT guidance and support available to local and national Age UKs, particularly regarding paid-for services such as Lasting Power of Attorney documents and Wills.

A local Age UK recently reported a concern regarding the VAT welfare exemption related to certain paid-for services, in particular Lasting Power of Attorney documents and Wills. As a result, they are currently working through the potential liability – what they will have to payback to the HMRC – which goes back over the last four years.

With that in mind, we would actively encourage all Age UKs delivering or developing a Lasting Power of Attorney and/or Wills service to take professional advice and/or use the VAT Helpline to seek clarity on your position and to ensure you are compliant with VAT rules. This may also provide an opportunity for you to assess your wider VAT status, particularly in relation to other new services you may be delivering and/or looking to develop, whether paid-for, grant-funded, or under contract, etc.

If you would like to learn more about paid-for services and VAT there is guidance and support available below:

The VAT helpline can be contacted by email AgeukVAT@crowe.co.uk or by calling 0207 842 7499. VAT information is also available on the finance support and guidance pages of the loop here.

If you are having any trouble accessing the loop, please contact: theloop@ageuk.org.uk.

Age UK and TEMPLESPA Partnership

Learn about Age UK’s partnership with TEMPLESPA, including how local Age UKs can get in touch with TEMPLESPA if you wish.

You may have seen on social media that Age UK recently launched a new partnership with a skincare company, TEMPLESPA. This message is to let you know more about this partnership, including an opportunity to engage with a local TEMPLESPA consultant if you wish.

About TEMPLESPA

TEMPLESPA is a skincare company whose products are sold online, in Harrods, and are also placed in hotels and spas across the UK. In addition, TEMPLESPA has over 4,500 consultants across the country who sell products on their behalf. 

How does the partnership work?

Throughout October, TEMPLESPA has been running a buy one, get one free promotion on its most famous night cream, REPOSE. As part of this promotion, they have chosen to gift a percentage of the proceeds to a charity, and we are delighted that Age UK was chosen as one of this year’s charities.

We hope that this partnership will raise around £100,000 of unrestricted income, which helps towards the costs of our national campaigning; Information and Advice provision; and the support we give to the local and national partners every year. You can find out more on TEMPLESPA’s website here.

Do local Age UKs need to do anything?

TEMPLESPA sells some of its products through a network of local consultants, but as this partnership is at a national level, local Age UKs don’t need to do anything. However, your organisation may wish to form a relationship with your local consultant to support with volunteering or local fundraising going forwards.

If you want to know more about the partnership or would to be put in touch with your local TEMPLESPA consultant, please contact Laura at Laura.Nastasia@ageuk.org.uk.

Introducing Age UK’s Brand & Fundraising Christmas Campaign 2022!

Our multi-award-winning Brand & Fundraising Christmas Campaign is back for 2022! Download a guide to getting involved, plus find out how you can be part of Age UK’s media activity this December.

With Age UK’s Brand & Fundraising Christmas Campaign set to launch on Tuesday 1 November, please read on for ways your organisation can get involved over the festive period. There’s a Christmas Brand & Fundraising Campaign guide to help you prepare as well as ways to get involved in our media activity this December. Read on for full details.

Brand & Fundraising Christmas Campaign Guide

Our multi-award-winning Brand & Fundraising Christmas Campaign is back, launching on Tuesday 1 November 2022! Please find below a guide to help you prepare – with details on the assets you’ll receive from us as well as guidance on storytelling at Christmas, contacting corporates, and promoting your campaign. The guide also contains the findings from our survey following last year’s campaign to show how we’ve adapted the assets we provide following your feedback.

Be part of Age UK’s Christmas Campaign!

As part of this year’s Christmas campaign work, Age UK’s Media team are looking for content to potentially be featured in national newspapers, TV shows, websites and magazines this December.

We know that too many older people find themselves alone, especially so at Christmas time, with nobody to talk to or ask for help, and with the cost of living crisis, this year’s festive period is set to be even harder than usual. Our media work will remind the public that Age UK is there for older people, whether that’s through our national Friendship Services, or Information & Advice, or perhaps through local activity groups and the work of local Age UKs.

Featuring your work and stories in national newspapers or TV reports as part of our PR to support the Christmas campaign will help demonstrate to the public how Age UKs are supporting older people and put your services at the forefront. We will work with the media title to try and get a credit for your organisation in any coverage secured, ensuring that you can benefit from the publicity.

We would work with you and any storytellers to ensure they were happy with each opportunity that came up, and there would be no pressure for people to do anything they weren’t happy about. Any media interviews would be managed by Age UK’s Media Team and storytellers can chose what they are happy to do (i.e. some may prefer to just do telephone interviews or may not want their photo included). Age UK’s Media team will work with you and we will also ensure all safeguarding procedures are adhered to.

Please do get in touch with the Media Team if you can offer:

Storytellers to share their experiences
  • Older people who can talk about their positive experiences of the support their Age UK has provided, is a great way of highlighting the benefits and importance of your work to the public.
  • To link in with the Christmas campaign, the media would like to hear from older people who have experienced loneliness or feeling alone, and can talk honestly about how that felt. As well as how their local Age UK helped them make new friends, particularly through any befriending services or social activities. 
  • Volunteer stories are also a great way to highlight the benefits of your services. For example, do you have anybody that is helping out by doing something special this Christmas? Or have any of your volunteers gone above and beyond in their work with older people? If so, please let us know!
  • The Media Team are keen to showcase the diverse range of older people that Age UK and local Age UKs support and we are actively looking for people from all ethnicities and backgrounds.
Services and special events running this Christmas 
  • Are you planning on hosting a carol concert or Christmas party, providing support with Christmas meals or will you be offering phone calls or visits over the festive period? If you are, then we would love to hear from you!
  • Do you have any new or interesting group activities you think the media would be interested in? Even if it’s not about Christmas, we’d still like to hear about it!

How to share your stories

To share your stories and content, or find out more please email the Age UK Media team on: Hannah.barker-green@ageuk.org.uk. Thank you for your support!

Grant funding available for a new Walking Programme!

Age UK is piloting a new national Walking Programme from Spring 2023! Find out full details below, including how you can apply for grant funding.

Calling all Age UKs in England, Wales, Scotland, and Northern Ireland! Age UK is piloting a new national Walking Programme from Spring 2023. Find out full details of the programme below, including how to apply before the deadline on Thursday 10 November.

The Walking Programme aims to improve the physical health of older people and address loneliness and social isolation in local communities, primarily focusing on older people who are the most inactive[1]. We expect the delivery period to run from March 2023 until January 2024.

You can find out all the details about the programme on the loop here, including how to apply ahead of the deadline on Thursday 10 November

If you require further information, please feel free to contact the Walking Programme lead, Jemma Appleby – jemma.appleby@ageuk.org.uk) to discuss any questions you may have ahead of the application process.

If you are having any trouble accessing the loop, please email theloop@ageuk.org.uk.


[1] Inactive is defined in the Chief Medical Officer’s guidelines as doing under 30 minutes of physical activity a week