Campaign Callout: Supporting the Carer’s Leave Bill

Age UK’s Campaigns Team are supporting Carers UK’s campaign to enshrine the right to Carer’s Leave in employment law. Find out how your organisation can get involved with the campaign too.

We are supporting Carers UK’s campaign to enshrine the right to Carer’s Leave in employment law. Wendy Chamberlain MP’s Carer’s Leave Bill would provide unpaid leave for at least 2.3 million employees with unpaid caring responsibilities, helping them to juggle work and care. Find out how you can get involved below.

This is a really important opportunity to secure these landmark new employment rights for millions of people who are juggling their unpaid caring responsibilities alongside paid employment. The Bill needs MP support before 9 September when it has its Second Reading.

Supporters of the campaign can complete this form that will help them send a letter to their MP, asking them to support the Bill.

There are two ways local Age UKs can support this important campaign:

Promote the action

If you have time, please use the resources – including social media graphics and suggested social media posts – in the campaign toolkit below to promote this action online.

Write to your MP

The more MPs support this bill, the more likely we are to secure these landmark employment rights. We would be grateful if you could contact your local MP using this letter template, asking them to support the Carer’s Leave Bill.

There is space to include a quote from an older person or carer you support locally about how carers leave would help them and their loved ones, if you are able to include one.

Thank you and keep in touch!

Thank you as always for your support with this campaign.

For further information on the campaign, please contact Eorann.Lean@ageuk.org.uk or Carers UK directly via policy@carersuk.org.

Age UK Parliamentary Briefing on Women’s Health Strategy

Age UK has written a Parliamentary Briefing to assess the Government’s new ten-year Women’s Health Strategy. View both the strategy and the briefing here.

Following a call for evidence and the publication of its Vision for Women’s Health, the Government has now published a ten-year Women’s Health Strategy. Age UK has written a Parliamentary Briefing to assess the Government’s strategy, which you can find here. The briefing includes a summary of what we are pleased to see for older women in the strategy, as well as the further commitments we would like to see included.

If you have any questions or any feedback relating to the Women’s Health Strategy, please get in touch with luke.pilot@ageuk.org.uk.

Get Safe Online’s “Safe Online Banking” Campaign

Get Safe Online have provided a social media pack for any organisations interested in spreading the word about their Safe Online Banking campaign.

August sees the launch of Get Safe Online’s “Safe Online Banking” campaign to ensure that we’re all using internet and mobile banking safely and responsibly. They’ve provided a social media pack which you may wish to use to spread the word amongst your networks. You can find out full details below.

Going online – whether via banks’ websites or apps – is the UK’s favourite method of banking, bringing many benefits over in-branch banking, with instant account checking, payments and money transfers. This month’s campaign provides advice on ensuring that we’re all using internet and mobile banking safely and responsibly.  

Get Safe Online have shared a wide range of suggested tweets and posts on different aspects of this month’s awareness campaign, along with some photos and infographics which you can download below:

This Girl Can Campaign Seeks Instructors

The This Girl Can campaign is seeking instructors to lead their classes. If you would be interested in becoming an instructor, you can find all the details you need below.

This Girl Can is a campaign to support women to get active or play sport in the way that’s right for them. The campaign is looking for instructors to lead their This Girl Can Classes, which are set up to support less active women to exercise in a judgement-free environment. If you would like to get involved, you can find out full details below.

This Girl Can are looking for instructors that are:

  • Dedicated to making less active women feel welcome
  • Able to create a supportive, non-judgemental class environment
  • Ready to inspire more communities and get the nation healthier

The target audience for This Girl Can Classes is less active women. This includes women who may not have done group exercise before, may not be doing much exercise, or may not have exercised for years. This Girl Can research shows these women will likely have barriers to exercise, including fear of judgement.

As a This Girl Can classes Instructor…

You’ll craft a welcoming environment in which women will thrive.

You’ll be supported by a national campaign to get more women into This Girl Can Classes, as well as access to bespoke choreography, branded instructor clothing, and marketing resources to get your classes up and running.

What you need to be a This Girl Can Classes instructor:

  • A Level 2 qualification in Exercise to Music/Group Training to Music, or accepted equivalent
  • Experience in at least two of the following – yoga/Pilates, HIIT, dance fitness, box fitness

How to get started

If you would like to become a This Girl Can Instructor, the training costs £99.00 and occurs at a number of different sites across the country – Find out full details, including how to book your place, here.

It Doesn’t Add Up – Urgent New Age UK Report on The Cost Of Living

Age UK’s Campaigns Team have published an urgent new report “It’s Doesn’t Add Up” all about the cost of living crisis. Find out how you can spread the word below.

Age UK has published an urgent report on the rising cost of living, calling on the Government to provide immediate financial support for pensioners. Find out full details of the “It Doesn’t Add Up” report below, including how your organisation can help to spread the word.

The new report, “It Doesn’t Add Up”, warns that those on the very lowest incomes are spending almost a fifth (18 per cent) of their after-tax household income on energy bills because of April’s price cap rise, with one in three older households (29 per cent) in England ‘fuel-stressed’.

Life is fast becoming unaffordable for many older households on low and modest incomes, with millions unable to pay for basic items, according to the new report published today.

The report calls for the Government to commit to the following measures to help those on low and modest incomes:

  • Raising the level of benefits and the State Pension during this financial year so they keep pace with inflation.
  • Targeting a direct one-off payment of £500 to those on the lowest incomes to help mitigate the impact of energy price rises.
  • Introducing improved social tariffs into the energy market.
  • Doing more to ensure everyone eligible for benefits such as Pension Credit receives their entitlement.

Social Media Templates

We are anticipating a major announcement imminently from the Government on new measures to help those on low and modest incomes to face the rising cost of living.

It would really help build pressure on the Government and raise awareness of the challenges facing older people if you could share the report and the policy calls with your supporters.

You can use the following template social media posts to promote the report:

Twitter

Tweet 1:

Older people on low and modest incomes are struggling to make ends meet. Prices of everyday items are going up so quickly that they risk being totally overwhelmed.

Age UK’s new report #ItDoesntAddUp calls on the Government to act now: https://www.ageuk.org.uk/our-impact/campaigning/it-doesnt-add-up/#:~:text=At%20Age%20UK%2C%20we%20are,they%20risk%20being%20totally%20overwhelmed

Tweet 2:

“I have cut out eating lunch as I need to reduce my food bill, some days having only one meal a day.”

Millions of older households won’t have enough money to cover essentials this year. Age UK’s report #ItDoesntAddUp calls for immediate Government support:

https://www.ageuk.org.uk/our-impact/campaigning/it-doesnt-add-up/#:~:text=At%20Age%20UK%2C%20we%20are,they%20risk%20being%20totally%20overwhelmed

Facebook

We are concerned about how the rising cost of living is affecting older people on low and modest incomes. Prices of everyday items are going up so quickly that they risk being totally overwhelmed. Age UK’s new report #ItDoesntAddUp calls on the Government to act now and support those most at risk during the #CostOfLivingCrisis:

https://www.ageuk.org.uk/our-impact/campaigning/it-doesnt-add-up/#:~:text=At%20Age%20UK%2C%20we%20are,they%20risk%20being%20totally%20overwhelmed

We Are Undefeatable Webinar – Upcoming campaign plans

Learn about the latest insights, news and campaign plans for We Are Undefeatable in 2022.

The We Are Undefeatable campaign are hosting a free webinar on 25 May from 10:30 – 11:30, where they will be sharing information around their campaign plans for the year and providing key insights from their winter digital campaign. There will also be chance to hear from guest speakers about how they are working to encourage people living with long-term health conditions to be physically active. Click here for full details.

Cost of living Survey – It Doesn’t Add Up Campaign

To support the new “It Doesn’t Add Up” campaign, Age UK’s Campaigns Team have created a survey to hear the experiences of older people who are worried about the rising cost of living.

“It Doesn’t Add Up” is Age UK’s follow up to the Cost of Cold campaign, continuing the call for immediate and sufficient support for older people as the cost of living rises to unprecedented levels. To support the campaign, we have created a survey to hear the experiences of older people who are worried about the rising cost of living. We would be really grateful if you could share the survey with your networks – you can find full details below along with some template social media wording.

We know many older people, particularly those on low and fixed incomes, are struggling to make ends meet. Soaring energy bills were just the beginning, with the cost of food and fuel, among other necessities, on the rise.

Age UK is campaigning for the Government to provide the necessary support older people need to avoid struggling. We’re looking to hear from older people worried about the rising cost of living and making sacrifices in order to pay their bills. With this insight, we can inform the Government how rising costs are affecting older people and what sort of support will help.

We would really appreciate it if you could share this survey with the older people you support to help us gain this important insight. Together we can make sure the older peoples’ voices are heard.

Thank you as always, for your support. If you have any questions about the survey or the It Doesn’t Add Up campaign, please contact Luke Pilot.

Template Social Media Wording

You can use the following template wording and infographic to share the survey on social media, on your website, or in your newsletter:

Twitter:

If you are worried about the rising cost of living, we want to hear from you. Complete our short survey to tell us how you are making ends meet and how #ItDoesntAddUp We’ll use your feedback to campaign for more Government support.

https://campaigns.ageuk.org.uk/page/104756/data/1?ea.tracking.id=LAUK

Facebook:

We want to hear from older people about how the rising cost of living is affecting you and the sacrifices you are having to make. If you or an older person you know is worried about the rising cost of living, please complete our short survey. We will use the insight you give us to show the Government how older people are being affected and what needs to be done to support you.

https://campaigns.ageuk.org.uk/page/104756/data/1?ea.tracking.id=LAUK

Infographic:

Local Elections 2022 – Campaigning Guidance and Template Letter to Candidates

An update from Age UK’s Campaigns Team on the upcoming Local Elections on 5th May, including guidance from the Charity Commission, a template letter to candidates, and social media wording.

With local elections happening across London and parts of England on 5th May, here’s a campaigning guide from Age UK’s Campaigns Team. Read on for details on the Charity Commission’s guidance on campaigning and political activity, as well as access to a template letter to candidates and some social media wording.

Local elections are happening across London and parts of England on 5th May. All councillors in all London boroughs, as well as elections for councillors in some Metropolitan boroughs, District Councils, Unitary authorities and the Somerset and North Yorkshire County Councils, will take place. The Mayor for the South Yorkshire Combined Authority will also be elected. You can check on the Electoral Commission website what elections are taking place near you.

As ever, charities must ensure they adhere to the Charity Commission’s guidance on campaigning and political activity. This means charities must not endorse candidates or campaign to influence the outcome of an election. To ensure they remain neutral, Charities must also consider:

  • How to respond to requests by candidates to visit your events or services.
  • How to limit any association between a particular political party and your charity if a member of staff is running as a candidate.

Age UKs based in London may want to use Age UK London’s resources for engaging with candidates, which includes a template letter and a manifesto.

Engaging candidates

You might want to email candidates in these elections to highlight the issues older people face locally and ask for a commitment from candidates to tackling these issues.

Alternatively, you might want to engage newly elected councillors once the results have been announced. It would be helpful to build relationships with local councillors and the leader of your council once they are in position, perhaps by inviting them to attend one of your services.

If you would like to write to candidates ahead of the elections and promote issues facing older people, you can use the template letter below. We recommend highlighting two or three issues that are impacting older people locally or that your Age UK has been working on tackling.

Social Media Wording

If you would like to promote participation in local election voting, you can share the “Where Do I Vote?” tool to help people identify their polling station.

You can also promote this on Twitter:

Local elections are taking place today! Don’t forget to cast your vote – you can find your polling station here: wheredoivote.co.uk/

And on Facebook:

Local elections are taking place today! There are multiple council positions being elected and this is your chance to ensure older peoples’ voices are heard. You can check where your polling station is here: wheredoivote.co.uk/

For any support with your local election activity and engaging candidates, please contact luke.pilot@ageuk.org.uk.

Urgent action on social care: Email your MP

We are asking our campaigners and supporters to write to their MPs to explain why we need to remove the proposed changes to the cap on social care costs. Find out how to get involved.

We wrote to you last week about the Health and Care Bill returning to the House of Commons, following debate in the House of Lords which removed the Government’s proposed changes to the cap on social care costs. These changes would make the cap far less accessible to many older people and the government may try to bring these changes back when voting takes place again on Wednesday 30th March. Find out how to get involved below, including template wording for spreading the word on social media.

We are asking our campaigners and supporters to write to their MPs to explain just how unfair and regressive these changes would be and to encourage them to vote against the changes. Will you share our campaign link with your supporters online? We only have until Wednesday to get as many MPs as possible onside, so every email counts.

You can use this template letter to write to your MP asking them to oppose these changes to the cap. You can also include this general briefing on amendments to the bill and this briefing specifically on the changes to the cap.

Template Social Media Posts

We have included some template Twitter and Facebook posts below to share with your supporters. You can also use the template letter linked above to write to your MPs.

Facebook post (you can include this picture too):

Under proposed Government changes, 4 out of 5 older people will see no benefit at all from the cap on social care costs. We need MPs to protect the cap – write to your MP ahead of the vote in the House of Commons on Wednesday: https://campaigns.ageuk.org.uk/page/102458/action/1?ea.tracking.id=LAUK  

Twitter post:

The cap on care costs should help everyone, not just the wealthy. Write to your MP now and ask them to protect the cap: https://campaigns.ageuk.org.uk/page/102458/action/1?ea.tracking.id=LAUK

You can also retweet the link from the Age UK account or the Age UK Campaigns account.

As always, thank you for all your help in supporting this campaign.

Urgent action on social care: Stop changes to the cap on care costs

The Health & Care Bill will be returning to the House of Commons next week and we anticipate the government will make changes that will water down the cap on social care costs. Find out how you can help to stop these changes.

The Health & Care Bill will be returning to the House of Commons next week, after being debated in the House of Lords. The Government had tabled amendments to the cap on social care costs, which would have watered down the cap and left it beyond the reach of many older people. The House of Lords voted to remove this amendment, therefore preserving the cap and ensuring it serves everyone and not just the wealthiest. We anticipate the Government will bring back a similar amendment when the bill is debated again by MPs. Find out how you can help to stop changes to the cap on care costs below.

Age UK’s analysis shows that the Government’s planned changes would result in:

  • more than 4 in 5 older people seeing no benefit of the cap at all
  • poorer older people being much more likely to die before they reach the cap than someone who is better off with the same care needs.

Age UK believes the cap should benefit everyone accessing care services and that this shouldn’t be denied to those with few or modest assets or those who live in poorer regions of the country. We need MPs to understand why these changes are unfair and regressive and to vote against them if they are proposed again.

Please use this template letter to write to your MP asking them to oppose these changes to the cap. You can also include this general briefing on amendments to the bill and this briefing specifically on the changes to the cap. The bill could be debated again as early as Wednesday 30th March, so if you could send this letter to your MPs as soon as possible, we should be able to build opposition to these changes.

For further details or support with engaging your MPs, please contact luke.pilot@ageuk.org.uk.

Thank you as always for your support.

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