The Cost of Cold Campaign – Petition for the Prime Minister

The latest stage of the Cost of Cold Campaign is to petition the Prime Minister to help older people facing unaffordable energy bills. Find out how you can get involved.

Since the launch of the Cost of Cold campaign at the end of 2021, the full scale of the energy crisis and its impact on older people has come into sharp focus. When the cap on energy prices is lifted again in April, millions more older households will join the one million already living in fuel poverty. We’re calling on the Prime Minister to help older people facing unaffordable energy bills and we would be really grateful if your organisation could help to spread the word by sharing our petition online. Find out full details below, including some template wording for social media.

Older people face the ordeal of having to choose between heating or eating. We are asking the Prime Minister to help older people facing unaffordable energy bills and:

  • Remove the 5% VAT rate on energy bills from April until at least the end of 2022.
  • Provide a one off £500 payment to older people on low incomes who qualify for the Cold Weather Payment.

We need to get as many signatures on our petition as fast as possible and we would be really grateful if your organisation could help to spread the word online.

Resources to help spread the word

You can use these campaign resources to write to your MP and your local newspaper editor about our new policy calls and to raise awareness.

Please share the petition online and encourage your supporters to sign. You can find images to share with them in the campaigns resources as well as some suggested wording for social media below:

Facebook

Unless the Government act now, millions of older people could struggle to pay their bills and keep their homes warm this winter. Will you sign our letter and ask the Prime Minister to help stop older people choose between heating or eating?

https://campaigns.ageuk.org.uk/page/96920/petition/1?ea.tracking.id=LAUK

Twitter

Sign our letter and ask the Prime Minister to protect older people from the energy crisis:

https://campaigns.ageuk.org.uk/page/96920/petition/1?ea.tracking.id=LAUK

#CostofCold

Get in touch

Please keep us updated on how the energy crisis is impacting the older people you support. If you would like any support engaging with your MPs or delivering a campaign locally, contact luke.pilot@ageuk.org.uk.

You can also find the Partner Pack for the Cost of Cold campaign here.

The Cost of Cold Campaign – Partner Pack now Available!

The Partner Pack for our new “Cost of Cold” campaign is now live! Find out all about the campaign, including how to download the pack below.

As mentioned in our post last week, we’ve launched our new “Cost of Cold” campaign to stop older people being forced to choose between turning on their heating or eating this winter. The Partner Campaign Pack is now live for you to download below. It includes a template letter to your MP asking them to write to the relevant ministers, a template letter to the editor of your local paper and lots of images you can share online to promote the campaign and the services you provide to older people.

We deeply appreciate the support of local partners on this critical work and are always eager to support your work on the frontline too. Get in touch with luke.pilot@ageuk.org.uk if you have any further ideas you’d like to explore!

You can view or download the Cost of Cold Campaign Partner Pack below:

How to get involved with our new “Cost of Cold” Campaign!

We’ve launched our new “Cost of Cold” campaign to persuade the Government to provide extra support to those who will struggle with energy bills over the coming months.

With the cold weather setting in, rising energy prices will leave millions of people unable to afford to stay warm this winter. We’ve launched our new “Cost of Cold” campaign to persuade the Government to provide extra support to those who will struggle with energy bills over the coming months – click here to view our press release about the campaign. We would be very grateful for your help to make sure older people’s health is protected this winter. We will be sending you a digital local campaign pack in Signpost (click here to view!) soon and you can find below some other actions you can take if you have time.

The campaign launched on Friday 26th November and we have already launched an action asking supporters to email their MP. Will you help us encourage your supporters to write to their MPs too?

If you have any questions about the campaign, please contact Luke.Pilot@ageuk.org.uk.

Writing to your MP

You can write to your MP here and share the following link with your supporters: https://bit.ly/3x4F7bW. There is some suggested wording for sharing the link on social media below.

Sharing the Campaign on Social Media

If you have time, please share the action online with the hashtag #CostofCold. You can find some suggested wording for Twitter and Facebook posts below for you to use if you wish.

Twitter:

Surging energy prices mean too many older people are facing the impossible choice of eating or turning their heating on this winter.

No one should be put in this position.

📝 Ask your MP to support urgent funding to stop people going cold: https://bit.ly/3x4F7bW #CostofCold

OR

Rising energy bills mean hundreds of thousands of older people on low incomes are struggling to keep warm right now.

We still have time to change this. Higher levels of fuel poverty this winter aren’t inevitable.

✉️ Ask your MP to take action https://bit.ly/3x4F7bW #CostofCold

Facebook:

Cold homes are preventable.

Providing a one-off payment of £50 to everyone eligible for Cold Weather Payments is just one way the Government could make a difference now.

Write to your MP to make sure they’re fighting to end to fuel poverty: https://bit.ly/3x4F7bW

#CostofCold

Christmas Fundraising Campaign – Campaign Assets now live on Brand Hub

The campaign assets for this year’s Christmas Fundraising Campaign are now available on Brand Hub! Find full details here.

Following on from our recent update about our Christmas Fundraising Campaign, the first batch of Christmas assets are now available on Brand Hub to help you promote your Christmas campaigns on social media. If you click into ‘Assets’ they are right at the top. You will see three different versions of wording for social media, as well as images that are the correct dimensions for those channels.

Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Full details can be found here.

A reminder of what you’ll see and where of Age UK’s national campaign

Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.

Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.

The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael.  All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.

Useful contacts 

We’d love it if you’d like to get involved in the campaign this year.  If you have any questions, please find some useful contacts below:

“We Are Undefeatable” charities release “Make Your Move” video series

The charities behind the “We Are Undefeatable” campaign have produced a set of videos aimed at people living with long term conditions, to support them to be more active.

The Richmond Group of Charities’ physical activity coalition – Movement for All – has developed a new physical activity DVD/online video series “Make Your Move”, which is aimed at people living with multiple long term health conditions. Working with the wider partnership behind the award-winning “We Are Undefeatable” campaign and a team of expert instructors, the sessions have been specially designed for people who may experience symptoms such as fatigue, pain, stiffness and low mood. Find out all about the campaign below, including how you can access the videos and some assets to help to spread the word.

The series – Make Your Move – aims to support people to be active at home and is available on DVD and on YouTube. The charities involved hope the DVD and online videos will motivate people to be active in a way that works for them, using simple and varied instructed activities that are designed to improve strength, balance, coordination and energy and reduce stress, and are suitable for a variety of activity levels. The project is supported by National Lottery funding from Sport England.

What Video Sessions are Available?

There are 6 different physical activity sessions, each around 15 minutes long with a chance to take pauses throughout, and no specialist equipment needed.  The sessions are:

  1. Dance with Anne
  2. Energy with Alex
  3. Balance with Sandra
  4. Strength with Alex
  5. Boxing with Michelle
  6. Mindfulness with Sandra

Each one can be tried independently of the others, in any order. No experience or knowledge of a specific activity is needed.

Developed by experienced instructors, the videos offer three different ways of doing the exercises – from a chair, assisted and standing, and have an introduction from Dr Andrew Boyd, GP and Clinical Champion for Physical Activity.    

They focus on ensuring the audience are being mindful of the day-to-day fluctuations in symptoms and therefore their ability to perform the activities. The sessions are accompanied by appropriate safety messages, instructions and signposting to more information and support. 

How to get involved

If you have time and would like to spread the word about the series, you can find a full suite of assets for you to use below, including social media cuts, key messages, newsletter copy and images:

Click here to view all promotion assets for the campaign 

What you can do:

  • Use the hashtag #MakeYourMove along with #WeAreUndefeatable to share the social media assets linked above on any channels
  • Look out for posts from @weareundefeatable and share them too
  • Send out the video content to your audiences via any channel 

Thank you! Movement for All are very grateful for any support in launching these videos.

Contact

If you have any questions, or would like to order copies of the Make Your Move DVD, please contact Gail.Curry@ageuk.org.uk.

Age UK’s comment on the social care cap vote in the House of Commons

Age UK’s Charity Director Caroline Abrahams comments on the recent vote in the House of Commons on the social care cap.

Following the recent vote on the social care cap in the House of Commons, Age UK’s Charity Director Caroline Abrahams has released a statement which can be read in full below. We have also written a template tweet which you can use to share Caroline’s statement if you wish. This can be found at the end of this article.

Caroline Abrahams, Charity Director at Age UK said:

“The Government’s amendment may have been passed by the House of Commons but no doubt the House of Lords will fulfil its constitutional role and give it the intense scrutiny it needs. We hope Peers will vote to overturn it.

No one disputes that the amendment significantly waters down the Government’s plan for a cap on catastrophic care costs and does so in a way that protects only the better off. This is unfair and means the people who are most in need of protection against the risk of their care bills wiping out all their assets are least likely to receive it. Many of these older people whom the Government is now proposing to let down will have bought their council homes under the ‘right to buy’, an extraordinary situation for this group of Ministers to have created. 

When the Prime Minister announced his intention to activate Sir Andrew Dilnot’s cap on catastrophic costs three months ago Age UK said that this reform was definitely worth having, but increasingly the jury’s out.  Since then, the Government has failed to give social care the financial settlement it needed at the Spending Review; announced a National Insurance increase to help social care and then admitted almost all the money is going to the NHS; and made vaccination compulsory for care home staff without any plan to replace the thousands of workers its own analysis says will walk away as a result.

The fact that the Government is now intending to effectively gut their proposed cap on catastrophic care costs is therefore just the latest in a series of wholly unsupportive decisions so far as social care is concerned. What are we supposed to think about the Prime Minister’s pledge to ‘fix social care’ now?”

Caroline Abrahams, Charity Director, Age UK

Template Tweet

If you’d like to share Caroline’s statement on social media, please feel free to use the wording and link below:

No one disputes that the amendment passed this week significantly waters down the Government’s plan for a cap on catastrophic care costs in a way that protects only the better off. We hope Peers will vote to overturn it.

Read Age UK’s full statement 👉 https://bit.ly/3oXl8Iy

Grant Available to Support Local Winter Work

Find out how you can apply for the new Winter Campaign Grant Scheme introduced by Age UK’s Health Influencing Team.

The Age UK Health Influencing team is excited to introduce its new Winter Campaign Grant Scheme for the Age UK Network! This new opportunity offers the chance for Age UK Brand Partners to apply for a Winter Grant (between £500 and £2000) to support your current local winter work or upcoming initiatives relating to supporting older people through the winter 2021-22.

We are looking for work, or ideas which cover one or a combination of the following:

  • sharing of Age UK’s key winter messages and resources which were recently shared in our winter campaign packs
  • increase the uptake of winter vaccinations (there are some suggestions within the winter campaign pack)
  • practical support for older people in the winter months

Selection criteria

Depending on the number of applications we receive, we may not be able to fulfil all applications. Our selection criteria will prioritise the following:

  • Areas where vaccination uptake levels are lowest
  • Work which addresses health inequalities

Key information

  • We’ve attached an application form below which should be returned by 1st December 2021.
  • All grant funded work should be completed by end of March 2022.
  • Reporting will be limited but we will require an account of what the grant money was spent on and the impact of the work or initiative.

Please submit your applications to healthinfluencing@ageuk.org.uk or contact us if you have any questions.

Age UK Winter Fundraising Update – Jingle Bakes and Run Your Age

This winter, we’re running two fundraising campaigns! “Run Your Age” returns as a national campaign and we have a new national and local campaign “Jingle Bakes”. Find out how your organisation can get involved.

Earlier this month we were excited to let you know about our 2021 Brand & Fundraising Winter Campaign! As part of this campaign and in line with our strategy to grow and diversify fundraising income, we’re continuing to launch and test community fundraising products. Last year, we launched a national campaign, Run Your Age and this year we’re adding a new campaign that can be run both nationally and locally; a Christmas bake sale called Jingle Bakes. Find out all about both campaigns below, including how your organisation can get involved with Jingle Bakes.

Jingle Bakes 

Jingle Bakes will launch on 1st November.

We’ll be asking members of the public to organise a Jingle Bakes Christmas bake sale at home, or at work, and fundraise for Age UK between 10-12 December. 

We worked with a specialist mass-engagement creative agency to create a Christmas product that can be run nationally and adapted locally by Age UK brand partners – we’d love for you to get involved!

From 3rd November, log in to the Brand Hub and search ‘Jingle Bakes’ to access materials that you can adapt and use locally for your own organisation.

We’re investing money nationally to develop fundraising activities and products with a ‘test and learn’ approach so if you take part in this campaign, please be prepared to share insight into how the concept was received by your local supporters, plus how much you raised. This will be critical to helping us understand whether to develop this mutually beneficial product further – thank you.

Run Your Age 

Secondly, just for your information, we will be marketing, nationally, Run Your Age for a second year, taking the learnings from the 2020 launch test, to trial new elements of the campaign.

Unlike Jingle Bakes, our Run Your Age campaign continues to remain a national-only product while we continue to invest in its development. However, we still wanted to let you know that we will start promotion on 1 November through to the end of December. 

Get in touch

Thank you – and if you have any questions, please email us at events@ageuk.org.uk

An update on the 2021 Christmas Fundraising Campaign

This year’s Christmas Fundraising Campaign asks supporters to “Make Christmas a little brighter for a lonely older person”. Find out all the details below, including what you’ll see and where.

Our multi-award-winning winter brand & fundraising campaign is back, launching on Monday 1st November! Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Find out full details below, including when your organisation can access campaign assets to get involved.

Campaign assets for brand partners

Our Brand Partner Guide will follow in the next week, with guidance and resources for fundraising and raising awareness of your organisation at Christmas. We will be sending you a poster, web assets and wording for social. We really hope you like these and that they will help you to get involved with the campaign.

We’ll also be including information about our exciting new Community Fundraising product Jingle Bakes, and how you can get involved with it – as well as details of the return of Run Your Age.

What you’ll see and where of Age UK’s national campaign

Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.

Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.

The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael.  All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.

Please note all messaging, imagery and assets should not be used before 1st November, which is the launch date of the campaign.

Useful contacts 

We’d love it if you’d like to get involved in the campaign this year.  If you have any questions, please find some useful contacts below:

Upcoming We Are Undefeatable Webinar

Catch up with the latest insights, news and campaign plans for We Are Undefeatable at their Autumn Webinar on Thursday 30th September at 10am.

There’s still time to save your space at the next We Are Undefeatable webinar. Join us on Thursday 30th September from 10am to 11am for the latest updates from the We Are Undefeatable campaign. This webinar will provide some insight into current experiences of people living with health conditions, what barriers they have been facing and what opportunities there are to support them to build physical activity into their routines. The webinar will also be sharing a preview of upcoming assets/resources that may be relevant to local partners.

What can you look forward to at the autumn webinar?

  • Insights and results from our summer campaign period
  • An exciting update on our activity for autumn, including a TV partnership with a popular daytime programme
  • A preview of the new Make Your Move video series from the Richmond Group
  • The latest wider system activation updates from Sport England

We look forward to seeing you at the webinar, where there will also be the opportunity to answer any questions you may have around the campaign. In the meantime, contact us with any immediate questions via email at weareundefeatable@ageuk.org.uk.


Please note: This event is for campaign supporters and stakeholders. The event can be shared with with your colleagues and organisations you work with, however it should not be shared on external social media platforms. Thank you.