Monthly Assessments – Partner Insight Hub

The Partner Insight Hub has all the latest information on the Brand Partner assessments. View all the data reports from the assessments, get the link to the latest assessment, and download a Word document reference copy to consult as your fill in the assessments.

This monthly assessment aims to find out how many older people Brand Partners are helping so that we can demonstrate the collective frontline response of the network to funders, influencers, media colleagues and more. Originally collected every fortnight, these assessments will take place monthly from July onward.

The information provided will be aggregated to provide an overall picture and trends over time of the network, without singling out anyone or groups of partners.

This Partner Insight Hub page holds the findings as we gather and analyse, and links to the latest assessment. As always, thank you for all for completing the assessments this incredibly busy time.

Next Assessment – March

The March Monthly Assessment is now live and ready for completion. This month’s assessment again features a Covid-19 Emergency Appeal Fund Section which you can view in the Word Document reference copy of the assessment below.

The assessment period covers March 1st to 31st and the deadline for completion is 5pm on Monday 12th April 2021.

A Word document reference copy for you to consult before filling in the assessment is available here:


PLEASE NOTE: After this March assessment, the monthly assessments will be moving to a quarterly schedule, with a reduction in the amount of data requested. Find out all the details here.

Assessment Reports

Click below to view the aggregate reports from each Fortnightly Assessment:

Click above to view the data from the first fortnightly assessment, covering the period 20/04/20 – 01/05/20  

Click above to view the data from the second fortnightly assessment, covering the period 02/05/20 – 15/05/20  

Click above to view the data from the third fortnightly assessment, covering the period 30/05/20 – 12/06/20  


Click below to view the aggregate reports from each Monthly Assessment:

Click above to the view the data for the August Assessment, covering the period 1st – 31st August.

Click above to view the data for the September Assessment, covering the period 1st-30th September.

Click the button above to view data for the October Assessment, covering the period 1st-31st October.

Click the button above to view data for the November Assessment, covering the period 1st-30th November.

Click above to view data for the January Assessment, covering the period 1st-31st January.

Click above to view data for the February Assessment, which covers the period 1st-28th February.

Assessment Schedule

Assessment MonthDate of ReleaseDate for Completion
February22nd February10th March 5pm
March22nd March12th April 5pm

Contact Details

Colleagues who act as regional links will ensure they share the latest insight emerging from the analysis as it builds over time, and you are welcome to speak to these individuals if you have any questions about the approach being described. Their names and email addresses are provided at the end of this message.

Any questions please contact the team at covid-19enquiryline@ageuk.org.uk or your regional link:

RegionNameContact
East MidlandsKirsty Gaskell-Sinclairkirsty.gaskell-sinclair@ageuk.org.uk  
EasternDavid Chenery  david.chenery@ageuk.org.uk  
LondonAlex Nobes  alexander.nobes@ageuk.org.uk  
North EastSara Brown  sara.brown@ageuk.org.uk  
North WestHeather Stephenson  heather.stephenson@ageuk.org.uk  
South EastStuart Prince  stuart.prince@ageuk.org.uk  
South WestSara Brown  sara.brown@ageuk.org.uk  
West MidlandsKirsty Gaskell-Sinclair  kirsty.gaskell-sinclair@ageuk.org.uk  
Yorkshire & HumberJohn Fox  john.fox@ageuk.org.uk  

For local Age Cymru partners: please contact Victoria Lloyd, CEO of Age Cymru – Victoria.lloyd@agecymru.org.uk

For our national partners: please contact Kirsty Gaskell-Sinclair, National Manager Age UK – kirsty.gaskell-sinclair@ageuk.org.uk

Useful Statistics

A collection of statistics that may be useful to local partners during the Covid-19 pandemic.

Shielding of vulnerable people during the Covid-19 pandemic

Analysis of clinically extremely vulnerable people (the shielding population) in England during the coronavirus (COVID-19) pandemic, including their behaviours and mental and physical well-being. This survey covers the period from 28 May to 3 June 2020.

Deaths involving Covid-19 by local area

Provisional counts of the number of deaths and age-standardised mortality rates involving the coronavirus (COVID-19) between 1 March and 31 May 2020 in England and Wales. Figures are provided by age, sex, geographies down to local authority level and deprivation indices.