Following on from our recent update about our Christmas Fundraising Campaign, the first batch of Christmas assets are now available on Brand Hub to help you promote your Christmas campaigns on social media. If you click into ‘Assets’ they are right at the top. You will see three different versions of wording for social media, as well as images that are the correct dimensions for those channels.
Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Full details can be found here.
A reminder of what you’ll see and where of Age UK’s national campaign
Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.
Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.
The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael. All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.
We’d love it if you’d like to get involved in the campaign this year. If you have any questions, please find some useful contacts below:
- General local marketing queries – email@example.com
- Brand Hub – firstname.lastname@example.org
- Christmas campaign questions – email@example.com
- Community fundraising questions – firstname.lastname@example.org
- Social media queries – email@example.com
- Media and PR – firstname.lastname@example.org
- Website and digital content – email@example.com