We Are Undefeatable Launches Summer Campaign – “Move to your mood”

We Are Undefeatable is back on TV across August, with coverage of the campaign’s new summer PR activity, #MoveToYourMood, now live.

The new We Are Undefeatable TV advert and summer campaign “Move To Your Mood” has now launched! Find out all about the new campaign below, including ways to get involved.

We Are Undefeatable is back on TV. The campaign will be running on TV, video on demand, billboard ads in key activation areas and across social media until 31st August.

Alongside the new TV advert, coverage of the campaign’s new summer PR activity, #MoveToYourMood, is now live. Keep an eye out for media and press coverage of the 3 follow-along routine videos featuring We Are Undefeatable case studies with the campaign’s celebrity ambassador, Gok Wan.

There’s a video for whatever your mood is each day, whether you’re Feeling Relaxed, Needing A Boost or Feeling Energised. These are available on YouTube and the We Are Undefeatable website.

We Are Undefeatable would like to thank you for all your support of the campaign so far. They would now really appreciate your support in getting behind this exciting new phase of the campaign, encouraging people living with long term health conditions to move more in a way that suits them.

Some ways you could get involved with the campaign include:

  • Asking your colleagues and local networks to share the new campaign assets on their social channels and to sign up to the Supporters Hub to keep up to date with the campaign and have access to assets and resources.
  • Sharing the content from We Are Undefeatable’s social media channels, where it will be posted across their Facebook, Twitter and Instagram.
  • Supporting the Move To Your Mood press activity and share the message that getting active is all about doing what works for you.
  • Creating your own social media posts using new campaign creative materials. Head to the ‘Social Media’ folder on the Supporters Hub where there are a range of new images, videos and suggested messaging you can use. Please tag the We Are Undefeatable campaign and use the #WeAreUndefeatable hashtag too.
  • Linking the campaign to your own activities and services on offer locally.
  • Featuring the Campaign launch in any upcoming newsletters that are shared with your target audiences and members.

Download resources from the Supporters Hub

To help support you in bringing the campaign to life, there are several new resources available on the Supporters Hub.

  • New imagery for Instagram, Facebook and Twitter, featuring the new campaign faces.
  • New videos which can be used on social media.
  • There is also a range of resources from previous years, including posters and leaflets available in both print and digital formats.

Funding Bulletin #24 – Updates on Public, Corporate, Trusts and Public Sector Funding | July 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the July funding bulletin! This edition includes details of the 2023 GSK IMPACT awards offering core funding and free training for charities, and a reminder of the ongoing grant funding opportunities for physical activity projects in local communities.

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

Men’s Health Forum’s Champions Training

Men’s Health Forum is running online training sessions for anyone who wants to empower men to engage with their health by becoming a Men’s Health Champion.

The Men’s Health Forum is running online training sessions for anyone who wishes to become a Men’s Health Champion. Men’s Health Champions are not health professionals but members of the public who care about men’s health and want to help improve it. The training takes place on July 19th and 21st from 10am-12pm and costs £149. You can find out all the details on the Men’s Health Forum website here.

A reminder of the Together Fund grants available for physical activity projects

A summary of the funding available from Active Partnerships and Versus Arthritis as part of the Together Fund (formerly the Tackling Inequalities Fund).

Over the past year, we’ve posted in Signpost about funding from Sport England’s Tackling Inequalities Fund (TIF). This funding has been available to local partners across England to encourage older people to get active as they recover from the worst of the pandemic. The TIF programme has since transformed into the Together Fund grants programme. Below is a summary of the funding available from Active Partnerships and Versus Arthritis as part of this new fund.

During 2021, as one of Sport England’s National Partners, Age UK’s TIF programme made 41 grant awards of up to £6,000 to 38 local Age UKs for physical activity projects ranging from Tai Chi sessions to walking groups, with around 3,500 older people benefitting overall. Many other local Age UKs have also delivered physical activity projects funded through other Sport England National Partners such as their local Active Partnership and Versus Arthritis since the launch of TIF in summer 2020. It has been a tremendous effort and achievement by all those delivering these projects.

The Together Fund

The TIF programme has since transformed into the Together Fund grants programme with a further major investment from Sport England.

The Together Fund’s purpose, however, remains unchanged in aiming to provide a range of physical activity opportunities for local communities, based on local need, and specifically targeting people with long-term health conditions, those living with disabilities, from culturally diverse communities, and from lower socio-economic groups.  

Age UK will not be awarding grants through the Together Fund (TF), but all local Age UKs will instead be able to access Together Fund grants of up to £10,000 for new physical activity projects through other TF National Partners, in particular Active Partnerships and Versus Arthritis. Find out full details below.

Active Partnerships

All local Age UKs can approach their local Active Partnership about Together Fund grant support, and those with an existing relationship with their local Active Partnership are especially encouraged to do so. To discuss your project idea with your local Active Partnership, please contact them here.

Versus Arthritis Grants Available

The Versus Arthritis Together Fund grants programme is open for applications for new activities in England that specifically support people living with long-term health conditions to get active. The fund is providing grants between £1,000 and £5,000 (although grants of more than £5,000 may be available) and is open for applications until 31 July 2022.

Versus Arthritis also has a new grants fund, Let’s Move Together Fund which is open to local organisations in Northern Ireland, Wales and Scotland, and aims to support people with arthritis and other long-term health conditions to get active. 

Further details of the Versus Arthritis Together Fund and Let’s Move Together Fund are available here and by contacting physicalactivityVA@versusarthritis.org.

Any Questions?

If you have any questions more generally, please do not hesitate to contact us at TIF@ageuk.org.uk.

This Girl Can Campaign Seeks Instructors

The This Girl Can campaign is seeking instructors to lead their classes. If you would be interested in becoming an instructor, you can find all the details you need below.

This Girl Can is a campaign to support women to get active or play sport in the way that’s right for them. The campaign is looking for instructors to lead their This Girl Can Classes, which are set up to support less active women to exercise in a judgement-free environment. If you would like to get involved, you can find out full details below.

This Girl Can are looking for instructors that are:

  • Dedicated to making less active women feel welcome
  • Able to create a supportive, non-judgemental class environment
  • Ready to inspire more communities and get the nation healthier

The target audience for This Girl Can Classes is less active women. This includes women who may not have done group exercise before, may not be doing much exercise, or may not have exercised for years. This Girl Can research shows these women will likely have barriers to exercise, including fear of judgement.

As a This Girl Can classes Instructor…

You’ll craft a welcoming environment in which women will thrive.

You’ll be supported by a national campaign to get more women into This Girl Can Classes, as well as access to bespoke choreography, branded instructor clothing, and marketing resources to get your classes up and running.

What you need to be a This Girl Can Classes instructor:

  • A Level 2 qualification in Exercise to Music/Group Training to Music, or accepted equivalent
  • Experience in at least two of the following – yoga/Pilates, HIIT, dance fitness, box fitness

How to get started

If you would like to become a This Girl Can Instructor, the training costs £99.00 and occurs at a number of different sites across the country – Find out full details, including how to book your place, here.

Stronger My Way | Physical Activity Resources

The Chartered Society of Physiotherapy has released a series of resources for organisations that support people living with health conditions to perform strengthening activities.

The Chartered Society of Physiotherapy has released resources to help organisations to support people living with health conditions to perform strengthening activities to help them to feel better and stay active. Organisations can access their evidence base, links to training and resources, and a forum to share information and experiences. Click here to view the resources.

Five falls prevention resources to help older adults become more active

Access the five resources from The National Falls Prevention Co-ordination Group to help older adults to become more active and recondition following activity restrictions in the Covid-19 pandemic.

The National Falls Prevention Co-ordination Group (NFPCG) have developed a suite of five resources intended to support individuals, health and care professionals, and commissioners to take action to help older adults to become more active and recondition following activity restrictions during the pandemic.

The five resources have been developed in response to the recommendations listed in the Public Health England guidance 2021, Covid-19: Wider impacts on people aged 65 and over – this guidance provides an estimation of the impacts of Covid-19 on physical activity, deconditioning and falls in older adults and recommendations to mitigate these effects.

Accessing the Resources and Spreading the Word

Visit the British Geriatric Society website here to access and download a copy of the resources.

The National Falls Prevention Co-ordination Group would be grateful for any support you can provide to disseminate these resources to appropriate target audiences, particularly those from ‘hardly reached’ populations (the NHSEI Core20PLUS5 approach to reducing health inequalities may help to identify these populations); and to those across your wider networks.

Activity Alliance Release Third Annual Disability and Activity Survey Research Report

Activity Alliance has released their findings from their latest Annual Disability and Activity Survey. Find out full details below, including where you can download the full report.

The national charity and leading voice for disabled people in sport and activity, Activity Alliance, has released their findings from their latest Annual Disability and Activity Survey. It shows slow progress in engaging more disabled people as we continue to emerge from the Covid-19 pandemic. Greater effort is needed now to tackle inequalities that affect disabled people, so that no one feels forgotten. Find out full details below.

Some of the key findings include:

  • Less than 3 in 10 disabled people feel encouraged to return to physical activity after the pandemic.
  • The pandemic has led to the support disabled people need to be active being less available, and an increase in barriers relating to health and finances.
  • Only 4 in 10 disabled people feel they can be as active as they want, in contrast to non-disabled people who are now more likely to say they can be as active as they want (62% to 69%).

Click here to find out about the key findings and download the survey and report in full. You can also access the report in several accessible communication formats on this page too.

This year, Activity Alliance have also created supporting videos for the recommendations from disabled people talking about their own lived experiences. You can watch these videos on this YouTube playlist.

New Physical Activity Hub Launched!

Age UK’s Health and Wellbeing Team have created a Physical Activity Hub on our Wordpress site to house all of the updates relating to physical activity and sport that appear in our e-newsletter Signpost.

We share a variety of communications with you via our e-newsletter Signpost. With that in mind, Age UK’s Health and Wellbeing Team have created a Physical Activity Hub on our WordPress site where all the Signpost updates relating to physical activity and sport can be stored, so that you can refer back to them quickly and easily in the future. Read on to find out more, or click here to visit the Physical Activity Hub. Please note, this Hub is for internal use only.

Our passionate physical activity professionals from across the organisation will use the Physical Activity Hub to house all the relevant physical activity resources, campaigns, funding opportunities, research, events that we share in Signpost to help Partners to keep up-to-date with all that is going on in this ever-growing sector.

Take a look at the physical activity hub below, to see the type of communications that are shared, or click here to sign up for Signpost if you don’t receive it already. You may also want to bookmark the Hub in your internet browser so that you can easily return to it in future. Please note, this Hub is for internal use only.

If you have any questions, please contact Rebecca Barnham or Peter Dutton, Project Managers in the Wellbeing Department at Age UK.

We have set up several Hubs on our WordPress site so far which you may want to take a look at, including a Campaigns Hub, a Network Infrastructure Hub, and an ICS Hub. You can use the pink menu at the top of this page to explore them.

We plan to add more Hubs soon so that Partners can more easily locate news that has been shared in Signpost. If you have any questions or feedback on Partner Communications, including Signpost, the loop, or the WordPress site please get in touch at signpost@ageuk.org.uk.

We Are Undefeatable Webinar – Upcoming campaign plans

Learn about the latest insights, news and campaign plans for We Are Undefeatable in 2022.

The We Are Undefeatable campaign are hosting a free webinar on 25 May from 10:30 – 11:30, where they will be sharing information around their campaign plans for the year and providing key insights from their winter digital campaign. There will also be chance to hear from guest speakers about how they are working to encourage people living with long-term health conditions to be physically active. Click here for full details.