Fundraising Bulletin #17 – Updates on Public, Corporate, Trusts and Public Sector Funding | December 2021

The latest fundraising bulletin is now available for you to view below. The Fundraising Team would also like to wish you a happy and restful Christmas!

Welcome to the latest and last funding bulletin of 2021. Although a bit briefer than normal, there are some new grant opportunities that could make an important difference to your work in your communities. There is also a short survey from the Age UK Wellbeing department to complete. Wishing you a happy and restful Christmas from the Fundraising team!

You can view or download the Bulletin below:


Christmas Fundraising Campaign – Campaign Assets now live on Brand Hub

The campaign assets for this year’s Christmas Fundraising Campaign are now available on Brand Hub! Find full details here.

Following on from our recent update about our Christmas Fundraising Campaign, the first batch of Christmas assets are now available on Brand Hub to help you promote your Christmas campaigns on social media. If you click into ‘Assets’ they are right at the top. You will see three different versions of wording for social media, as well as images that are the correct dimensions for those channels.

Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Full details can be found here.

A reminder of what you’ll see and where of Age UK’s national campaign

Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.

Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.

The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael.  All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.

Useful contacts 

We’d love it if you’d like to get involved in the campaign this year.  If you have any questions, please find some useful contacts below:

Fundraising Bulletin #16 – Updates on Public, Corporate, Trusts and Public Sector Funding | November 2021

The latest fundraising bulletin is now available for you to view below. There’s still time to complete our short feedback survey about this bulletin too.

Welcome to the latest funding bulletin! This edition includes an update on a proposed new round of the Tackling Inequalities Fund – now called the Together Fund, a highlight feature on the Age UK Think Digital programme, and new and ongoing grant funding opportunities for local Age UKs. We hope you find it useful. A big thank you to everyone who has responded to our feedback form about this bulletin so far, the survey will remain open until November 30th, so there’s still time to share your thoughts if you’d like to.

You can view or download the Bulletin below:


Age UK Winter Fundraising Update – Jingle Bakes and Run Your Age

This winter, we’re running two fundraising campaigns! “Run Your Age” returns as a national campaign and we have a new national and local campaign “Jingle Bakes”. Find out how your organisation can get involved.

Earlier this month we were excited to let you know about our 2021 Brand & Fundraising Winter Campaign! As part of this campaign and in line with our strategy to grow and diversify fundraising income, we’re continuing to launch and test community fundraising products. Last year, we launched a national campaign, Run Your Age and this year we’re adding a new campaign that can be run both nationally and locally; a Christmas bake sale called Jingle Bakes. Find out all about both campaigns below, including how your organisation can get involved with Jingle Bakes.

Jingle Bakes 

Jingle Bakes will launch on 1st November.

We’ll be asking members of the public to organise a Jingle Bakes Christmas bake sale at home, or at work, and fundraise for Age UK between 10-12 December. 

We worked with a specialist mass-engagement creative agency to create a Christmas product that can be run nationally and adapted locally by Age UK brand partners – we’d love for you to get involved!

From 3rd November, log in to the Brand Hub and search ‘Jingle Bakes’ to access materials that you can adapt and use locally for your own organisation.

We’re investing money nationally to develop fundraising activities and products with a ‘test and learn’ approach so if you take part in this campaign, please be prepared to share insight into how the concept was received by your local supporters, plus how much you raised. This will be critical to helping us understand whether to develop this mutually beneficial product further – thank you.

Run Your Age 

Secondly, just for your information, we will be marketing, nationally, Run Your Age for a second year, taking the learnings from the 2020 launch test, to trial new elements of the campaign.

Unlike Jingle Bakes, our Run Your Age campaign continues to remain a national-only product while we continue to invest in its development. However, we still wanted to let you know that we will start promotion on 1 November through to the end of December. 

Get in touch

Thank you – and if you have any questions, please email us at events@ageuk.org.uk

Fundraising Bulletin #15 – Updates on Public, Corporate, Trusts and Public Sector Funding

The latest fundraising bulletin is now available. This month’s edition also includes a short survey to gather your feedback on these bulletins.

Welcome to the latest funding bulletin.  This edition has an update on our community fundraising products, a highlight feature on the Age UK Walking Football programme and new grant funding opportunities for local Age UKs. We’d also very much appreciate your feedback on whether the bulletin is working for you by answering five brief survey questions here. Thank you kindly.

You can view or download the Bulletin below and you can take part in our quick survey about the Funding Bulletin by clicking here.


An update on the 2021 Christmas Fundraising Campaign

This year’s Christmas Fundraising Campaign asks supporters to “Make Christmas a little brighter for a lonely older person”. Find out all the details below, including what you’ll see and where.

Our multi-award-winning winter brand & fundraising campaign is back, launching on Monday 1st November! Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Find out full details below, including when your organisation can access campaign assets to get involved.

Campaign assets for brand partners

Our Brand Partner Guide will follow in the next week, with guidance and resources for fundraising and raising awareness of your organisation at Christmas. We will be sending you a poster, web assets and wording for social. We really hope you like these and that they will help you to get involved with the campaign.

We’ll also be including information about our exciting new Community Fundraising product Jingle Bakes, and how you can get involved with it – as well as details of the return of Run Your Age.

What you’ll see and where of Age UK’s national campaign

Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.

Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.

The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael.  All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.

Please note all messaging, imagery and assets should not be used before 1st November, which is the launch date of the campaign.

Useful contacts 

We’d love it if you’d like to get involved in the campaign this year.  If you have any questions, please find some useful contacts below:

Fundraising Bulletin #14 – Updates on Public, Corporate, Trusts and Public Sector Funding

The latest fundraising bulletin on public, corporate, public sector and trusts funding is now available. This month’s edition also includes a short survey to gather your feedback on these bulletins.

Welcome to the latest funding bulletin. This edition includes: our upcoming Free Wills Month campaign; a highlight feature on our externally funded holistic Information & Advice programmes; news of the next grants round open to local Age UKs for the Dementia MCST programme; and a new local grant fund launched by the National Emergencies Trust. We’d also very much appreciate your feedback on whether the bulletin is working for you by answering five brief survey questions which can be found within this month’s bulletin. Thank you kindly.


You can take part in our quick survey about the Funding Bulletin by clicking here.

Fundraising Bulletin #13 – Updates on Public, Corporate, Trusts and Public Sector Funding

The latest fundraising bulletin on public, corporate, public sector and trusts funding is now available.

Welcome to the latest funding bulletin. This edition includes news of a second call for grant applications from local Age UKs to the Age UK Walking Football programme and further news about funding from the Armed Forces Covenant Fund Trust. We hope you find it all useful. The bulletin can be downloaded in full below:

Reminder: Age UK Christmas Raffle 2021 – Order your tickets by August 30th

This is a quick reminder that it’s not long until the Age UK Christmas Raffle opens! Please make sure to order your free tickets before the cut-off date of August 30th.

It’s not long until the Age UK Christmas Raffle opens, so this is a quick reminder to order your free tickets to sell before August 30th. As with previous raffles, your organisation keeps 100% of everything you sell! Each Raffle ticket not only gives you the opportunity to raise money to benefit your local area, but also gives someone within your community the chance to win a great prize. Read on for full details, including how to order your free tickets. There are a limited number of tickets for each raffle, so please make sure you place your order quickly or you might miss out.

The prizes in the Age UK Christmas Raffle 2021 are:

1st prize: £25,000 or a hybrid Toyota Yaris7th prize: £300
2nd prize: £5,000 or a luxury break to the Cotswolds8th prize: £150
3rd prize: £2,500 or a John Lewis sofa and chairs9th prize: £100
4th prize: £2,00010th prize: £50
5th prize: £1,5002,500 x £10
6th prize: £1,0002,500 x £5

How does it work?

We give you raffle tickets, at no cost to you. You sell them and send the ticket stubs back to us. And you keep all the money from ticket sales to use in your local community. Remember – we only have a limited number of tickets for each raffle, so please make sure you place your order quickly or you might miss out.

Important details:

  • Tickets must be ordered by 30/08/2021
  • Tickets must be returned by 26/11/2021 (please allow for transit time when returning tickets)
  • The closing date for raffle entries is: 03/12/2021
  • The draw will take place on 09/12/2021

How to order

To place your ticket order, email both Nima.Tamang@ageuk.org.uk and sophie.park@ageuk.org.uk with all of the below information. Please provide all of the below information by 30th August. Unfortunately any orders received after this date may not be able to be fulfilled.

  1. The number of ticket books you would like (each ticket book contains 6 tickets, tickets are sold for £1 each).
  2. Please state if you would like posters to help advertise the raffle. Both A2 and A3 sizes are available. Please state clearly how many of each type you’d like.
  3. Your contact details: Please provide all of the above information or we will not be able to process your order. Your order will be sent out shortly after 30/08/2021. With your order, we will also send you a cover sheet and freepost address to return with your completed ticket stubs. Please recycle any unused or unsold tickets. 

If you have any questions or need any more information please do not hesitate to contact sophie.park@ageuk.org.uk and Nicola.Mansfield@ageuk.org.uk.

Age UK Digital Inclusion Network – August Meeting and Teams Group

Find out how to join the Age UK Digital Inclusion Network, including the Microsoft Teams group and their upcoming meeting on Tuesday 17th August.

Currently standing at over 50 members, the Age UK Digital Inclusion Network hopes to promote network learning and the development of Digital Inclusion support services for older people, through bi-monthly network meetings and a Microsoft Teams group, where partners can share knowledge and troubleshoot. Our next Digital Inclusion Network meeting takes place on Tuesday 17th August from 10:00-11:30am and will focus on fundraising for your digital inclusion services. Find out full details below, including how to sign up for the Digital Inclusion Network, the Teams Group, and the next meeting.

Both the Teams group and the network meetings are open to staff representatives who are responsible for overseeing the development and/or delivery of their local Digital Inclusion support services. You don’t need to be an expert to join, but you do need to be passionate about the importance of digital skills support for older people. The group will be joined, and meetings attended, by network partners who might just be starting out, those who have been delivering these services recently during the pandemic, and those who have a long history of delivery of Digital Inclusion support services.

We’ve already had our first Digital Inclusion Network meeting, but we’re keen to make these available to as many teams across the network as possible. Our next Digital Inclusion Network meeting will focus on fundraising for your digital inclusion services, and will take place on Tuesday 17th August 10:00-11:30am. The meetings are co-facilitated by Age UK and network representatives. By joining the Microsoft Teams group for the Digital Inclusion Network, you will also receive access to the bi-monthly meeting invites which will be hosted on Teams.

If you would like to join the Digital Inclusion Network, want to sign up for our next meeting, or have any questions about getting involved, please email servicesdigital@ageuk.org.uk with your local Age UK/Cymru name and role.