Dementia MCST Programme – Final round of funding now open!

A reminder that applications for the final round of funding for the Dementia Maintenance Cognitive Stimulation Therapy (MCST) Programme are open! Find out full details below.

A reminder that applications for our third and final round of funding for Dementia Maintenance Cognitive Stimulation Therapy (MCST) Programme are open! This is the final grant period for our MCST programme, the grants are for £20,000 and the closing date for applications is Midday on Monday 13th June 2022.

You can find out full details of this funding on the loop here, and please do get in touch if you have any questions –

We look forward to receiving your applications. Please feel free to contact if you feel a small deadline extension following the 13th of June would be helpful.

If you are having any trouble accessing the loop, please email

It Doesn’t Add Up – Urgent New Age UK Report on The Cost Of Living

Age UK’s Campaigns Team have published an urgent new report “It’s Doesn’t Add Up” all about the cost of living crisis. Find out how you can spread the word below.

Age UK has published an urgent report on the rising cost of living, calling on the Government to provide immediate financial support for pensioners. Find out full details of the “It Doesn’t Add Up” report below, including how your organisation can help to spread the word.

The new report, “It Doesn’t Add Up”, warns that those on the very lowest incomes are spending almost a fifth (18 per cent) of their after-tax household income on energy bills because of April’s price cap rise, with one in three older households (29 per cent) in England ‘fuel-stressed’.

Life is fast becoming unaffordable for many older households on low and modest incomes, with millions unable to pay for basic items, according to the new report published today.

The report calls for the Government to commit to the following measures to help those on low and modest incomes:

  • Raising the level of benefits and the State Pension during this financial year so they keep pace with inflation.
  • Targeting a direct one-off payment of £500 to those on the lowest incomes to help mitigate the impact of energy price rises.
  • Introducing improved social tariffs into the energy market.
  • Doing more to ensure everyone eligible for benefits such as Pension Credit receives their entitlement.

Social Media Templates

We are anticipating a major announcement imminently from the Government on new measures to help those on low and modest incomes to face the rising cost of living.

It would really help build pressure on the Government and raise awareness of the challenges facing older people if you could share the report and the policy calls with your supporters.

You can use the following template social media posts to promote the report:


Tweet 1:

Older people on low and modest incomes are struggling to make ends meet. Prices of everyday items are going up so quickly that they risk being totally overwhelmed.

Age UK’s new report #ItDoesntAddUp calls on the Government to act now:,they%20risk%20being%20totally%20overwhelmed

Tweet 2:

“I have cut out eating lunch as I need to reduce my food bill, some days having only one meal a day.”

Millions of older households won’t have enough money to cover essentials this year. Age UK’s report #ItDoesntAddUp calls for immediate Government support:,they%20risk%20being%20totally%20overwhelmed


We are concerned about how the rising cost of living is affecting older people on low and modest incomes. Prices of everyday items are going up so quickly that they risk being totally overwhelmed. Age UK’s new report #ItDoesntAddUp calls on the Government to act now and support those most at risk during the #CostOfLivingCrisis:,they%20risk%20being%20totally%20overwhelmed

Upcoming Event: Updates from our Loneliness Community of Interest 

Book your place at the upcoming update event from the Age UK Network’s Loneliness Community of Interest. The event will be held on Wednesday 8th June, 10.00 – 11.30.

There are a few places left at the Age UK Update Event exploring the work of the Loneliness Community of Interest. This event will be held on Wednesday 8th June, 10.00 – 11.30. If you would like to take part, please register using the link here or read on for full details.

Please join us to hear about the discussions we have had, input into our proposed approaches but also to hear about our learning focusing on:

  • Identifying and assessing loneliness risk and need 
  • Guided Conversations and goal setting
  • Community asset mapping and local partnerships 
  • Delivering a multi stranded offer to older people 

The Update Event will be held on Wednesday 8th June 2022, 10.00 – 11.30. If you would like to take part, please register using the link here

For further information about the Event please contact: 

Sarah Jewell: or Lauren Chalk: 

A Guide to the Brand Partner Portal Week 3 – The Website Integration Function

Week 3 of our six-part series “Everything You’ve Ever Wanted to Know About the Brand Partner Portal” takes us through the Website Integration function.

Welcome to Week Three of the Brand Partner Portal (BPP) overview! Last week we wrote to you about the I&A Integration function. If you missed it, you can click here to view all the articles in this series so far.  This week, we’re looking at the Website Integration function – we recommend sharing this article with the staff member at your organisation who manages your website.

Website Integration is the BPP function that will make your organisation’s Services & Shops (and shortly Events & Activities) searchable for the 2 million monthly viewers of the Age UK website. This function will increase traffic to local websites by increasing visibility of local service/shop/event offerings to visitors on the national website. It will also allow users to filter results on your own site so they can more easily find what they are looking for.

Changes to the way your website works

In order to achieve this searchability, we need to make some changes to the way you upload content to your website. Currently, websites are created and managed through Episerver – a Content Management System (CMS). However, in order to allow your services/shops/events to be searchable through the national site and to be filtered on your own site, we need to restructure the way this information is input into your websites.

This will happen through a process known as content rationalisation and migration.

What is Content Rationalisation and Migration?

This is a lot easier than it sounds! We’ve created some dedicated templates for partners to use for uploading Services/Shops/Events to their websites. In the first instance, we’ll be asking you to simply move your existing Services/Shops/Events website info into these templates. Once this is complete, we will be supporting you to then replace your existing Services/Shops/Events pages with these new portal pages.

This exercise is a one-off. Once you’ve moved the existing content, adding and updating Services/Shops/Events will simply happen as usual except this time, you’ll be inputting this new information into the portal templates instead of into the CMS.

We will be guiding you through this process to make the transition as smooth as possible – you can find out more about this in the next section.

The new portal pages will still be found under the same navigation bar you currently have on your websites (see below).

Once your Services/Events/Shops information is migrated to the new templates, not only will the information be searchable through the national website, it will also be searchable on your own site. Users will be able to filter results to find exactly the Service/Event/Shop they are looking for.

See below for an example of what this will look like. In the example, we have filtered the results to only show us Day Care Centre Services.

Guiding you through the process

The initial migration of existing content to the new portal templates is underway. We’re running a series of 6 “Sprints” to help partners through this process.

Sprints are blocks of time in which we help partners to upload their Services and Shops content into the BPP. Some of you have already been part of our Website Integration sprints and we are currently in Sprint 3. We’ve been working hard to streamline this process for partners and our current sprint is running like clockwork.

For those brand partners who have not yet joined a Website Integration sprint, this is what you can expect:

1. Overview webinar – A couple of weeks before the sprint begins, we’ll run an overview webinar for your teams to give them an idea of what to expect and how they can prepare for the sprint.

2. Kick-off workshop – This is when we go over the nuts and bolts of the website integration process with the brand partners’ lead person. This is usually your website lead or marketing person.

3. 1 to 1 Meetings – Our team holds 1 to 1 meetings with each brand partner on the sprint to go over the details of the portal templates and to support you with any questions you might have. These happen in the first two weeks of the sprint.

4. Weekly drop-ins – we also hold a weekly drop-in session with our team. This is where you can come along to ask us any questions that may come up while you are adding your content to the portal. Though each session has a subject theme, we also encourage partners to treat it as an open forum for questions/suggestions/discussion.

5. Content deadline – the sprints give partners about 2 months to complete their content entry.

6. Content checking – once the content has been submitted, our team will check it and discuss any necessary amendments with you.

7. Integration Meeting – once we’re sure that all the content is sound we’ll schedule you in for a website integration meeting where we integrate your portal pages with your website and make it public-facing.

Our final two sprints are Sprint 5 (starting Jan 2023) and Sprint 6 (starting May 2023).

If you are not yet signed up to a sprint, please get in touch with us at We currently have space available on Sprints 5 and 6.

Progress so far

  • 7 brand partners have completed the process and the portal pages for their Services and Shops are integrated with their website
  • 25 brand partners are going through their integration meetings now and their new content will shortly be public-facing.
  • 19 brand partners are taking part in Sprint 3
  • 25 brand partners are signed up for Sprint 4 (Sept-Dec 22)

Our final two sprints are Sprint 5 (starting Jan 2023) and Sprint 6 (starting May 2023).

If you are not yet signed up to a sprint, please get in touch with us at We currently have space available on Sprints 5 and 6.

Live Demonstration

We will be running a live demonstration of a website integration at our drop-in session on Wednesday the 1st of June from 10.30-11.30. Age UK Cheshire have kindly agreed to take part in this demonstration, so that other partners can see what this part of the process looks like. If you are interested in joining us, please email and we’ll forward you the invite.

How to find the Website Integration function on the BPP

Once you’ve booked onto a Sprint and completed the process, this is where you will manage any new Services/Shops/Events going forward.

Brand partners can login to the portal (as described in the Introduction to this series) and choose the tile called My Portal (see below outlined in red).

From here, you will be taken to another page with a number of options for entering content into your portal pages:

We’ll discuss the tile called Our Organisation Info next time. But the other five tiles in this view are where you will manage your portal content.

We have developed portal driven templates for you to use for your organisation’s Services and Shops content. (NB- The Events/Activities templates and functionality are still in development.)  The templates are straightforward to use. You can see a clipped example of the template to enter a new service into the portal below:

The content in these templates live inside the portal and the data is searchable by the national website’s local directory.* This means that when someone comes to the Age UK website looking for services/shops/events in their area, the results they receive will be for the brand partner nearest to them.

When the user clicks on those results, they are seamlessly transitioned to the brand partner’s website. The user is not aware that they’ve moved from the national to the local website so the experience feels consistent for them. The new templates will also allow users to filter results on your Services/Shops/Events pages.

* The local directory feature has not yet been switched on. We are waiting for enough partner websites to be integrated to ensure that users have a good experience with the results coming back for their search. We anticipate this will be late summer/early autumn.

Until next time!

If you have any questions about a particular BPP function mentioned above and would like to explore how this can help your organisation, please feel free to get in touch via email on

Thanks for sticking with us during this series. Next week we’re taking a break due to the shortened bank holiday week, but we’ll be back the week commencing 6th June to look at the Organisation Info function. See you then!

Best wishes,

Alisa Yingling
Programme Manager

Brand Partner Portal
Age UK

Funding Bulletin #22– Updates on Public, Corporate, Trusts and Public Sector Funding | May 2022

The latest fundraising bulletin is now available for you to view below.

Welcome to the May funding bulletin! This edition includes details of an exciting new transport-based project addressing loneliness, together with new and ongoing grant funding opportunities for local Age UKs. We hope you find it useful.   

If you know of a colleague at your organisation who would like to receive this bulletin and other updates from Age UK in our e-newsletter Signpost, please share this sign up form with them. Thank you!

You can view or download the Bulletin below:

Ageing Better: A Celebration – Book your place at the final Ageing Better event

Book your place at the final Ageing Better event on Tuesday 28th June from 10:00 – 13:00.

The whole Age UK Network is invited to attend the final Ageing Better event to explore and celebrate the work of the Ageing Better programme, which worked with people aged over 50 to reduce social isolation and loneliness. This session will share key approaches and learning developed by the Ageing Better programme and its partnerships. The event takes place online on Tuesday 28th June from 10:00 – 13:00 and you can find out full details here.

New Physical Activity Hub Launched!

Age UK’s Health and Wellbeing Team have created a Physical Activity Hub on our Wordpress site to house all of the updates relating to physical activity and sport that appear in our e-newsletter Signpost.

We share a variety of communications with you via our e-newsletter Signpost. With that in mind, Age UK’s Health and Wellbeing Team have created a Physical Activity Hub on our WordPress site where all the Signpost updates relating to physical activity and sport can be stored, so that you can refer back to them quickly and easily in the future. Read on to find out more, or click here to visit the Physical Activity Hub. Please note, this Hub is for internal use only.

Our passionate physical activity professionals from across the organisation will use the Physical Activity Hub to house all the relevant physical activity resources, campaigns, funding opportunities, research, events that we share in Signpost to help Partners to keep up-to-date with all that is going on in this ever-growing sector.

Take a look at the physical activity hub below, to see the type of communications that are shared, or click here to sign up for Signpost if you don’t receive it already. You may also want to bookmark the Hub in your internet browser so that you can easily return to it in future. Please note, this Hub is for internal use only.

If you have any questions, please contact Rebecca Barnham or Peter Dutton, Project Managers in the Wellbeing Department at Age UK.

We have set up several Hubs on our WordPress site so far which you may want to take a look at, including a Campaigns Hub, a Network Infrastructure Hub, and an ICS Hub. You can use the pink menu at the top of this page to explore them.

We plan to add more Hubs soon so that Partners can more easily locate news that has been shared in Signpost. If you have any questions or feedback on Partner Communications, including Signpost, the loop, or the WordPress site please get in touch at

Creative Later Life 2025 – Introductory Meeting on Thursday 9th June

The Age of Creativity have secured funding to begin a new programme of delivery “Creative Later Life 2025” – find out how to join the introductory meeting on Thursday 9th June.

The Age of Creativity are delighted to announce that we have secured funding to begin a new programme of delivery “Creative Later Life 2025”. The goal of Creative Later Life 2025 is to ensure that older people have equity of access and agency across the creative and cultural sector by the year 2025 – click here to find out more. To kick-start this new programme, we will be holding an introductory meeting on Thursday 9th June from 11am to 12pm, to start discussions about the pathways older people can have to creativity. For a meeting invite, please email – everyone from the Age UK Network is welcome!

Civil Society Article on the Impact of Inflation on Charities

This Civil Society article looks at some of the challenges posed by rising inflation and suggests some steps that charities can take.

With inflation in the UK jumping to its highest level in 40 years, charities are likely to face both new financial challenges and increased demands to support people. This Civil Society article looks at some of the challenges this will pose and suggests some steps that charities can take. Click here to view the article.

We Are Undefeatable Webinar – Upcoming campaign plans

Learn about the latest insights, news and campaign plans for We Are Undefeatable in 2022.

The We Are Undefeatable campaign are hosting a free webinar on 25 May from 10:30 – 11:30, where they will be sharing information around their campaign plans for the year and providing key insights from their winter digital campaign. There will also be chance to hear from guest speakers about how they are working to encourage people living with long-term health conditions to be physically active. Click here for full details.