Christmas Social Media Content for Partners

This Social Media Christmas Content Guide provides your organisation with template wording and imagery to support our Christmas campaigning online.

As mentioned in the Brand & Fundraising Christmas Campaign Guide, we are pleased to share with you a new Social Media Christmas Content Guide. The guide gives you examples of social media posts you can make at key moments during December to make the most of the times when we see lots of engagement. Read on to download the guide.

Please note, if you are including a donation ask in your post that is for your own organisation and not for the national organisation Age UK, you must replace the storyteller’s name and images with those of your own storytellers. Thank you.

Age UK Response to Nurses’ Strikes in December

View the statement from Age UK’s Charity Director Caroline Abrahams following the announcement of the nurses’ strikes in December.

Following the announcement of the dates for the nurses’ strikes in December, Age UK has released the statement below to the media.

Caroline Abrahams, Charity Director at Age UK said:

“Now that dates for nurses’ strikes have been announced in December it’s the responsibility of all the parties to get round the table and do whatever it takes to resolve this dispute, so they never actually take place. This would be in everyone’s best interests, including those of our older population, who depend on being able to access effective health services to live well. 

“Nurses are the backbone of the NHS and do one of the most important jobs in our society. They need rewarding accordingly, and they need to be cared for too, especially after all they experienced during the pandemic.

“The cost of living crisis has exacerbated the situation, but growing staff shortages have also placed nurses under enormous strain and are a sign of failure so far as successive governments’ NHS workforce planning is concerned. We must never get into this kind of mess again.” 

Recent posts from Age UK

Latest News

Age UK Network News Roundup – 02/12/22
Dec 2, 20228 min read
Take a look at the latest weekly roundup of news from across the Age UK Network.
Christmas Social Media Content for Partners
Dec 2, 20221 min read
This Social Media Christmas Content Guide provides your organisation with template wording and imagery to support our Christmas campaigning online.
Reminder December Finance Network Meeting – | ‘The Finance Function as a Business Partner’
Dec 2, 20223 min read
Find out all the details of the next Finance Network meeting on Wednesday 7 December which will cover the topic ‘Finance Function as a Business Partner’.
Age UK’s Travelling Companions Programme is now live!
Dec 1, 20222 min read
Find out more about our latest programme aimed at reducing older people’s feelings of loneliness and improving their confidence to get out and about, using transport!
New updates to the ICS Hub!
Dec 1, 20221 min read
Check out the latest updates to the Integrated Care Systems Hub, including Age UK’s written response to the recent call for evidence from the Health and Social Care Parliamentary Committee.
Cost Recovery and Sustainability Decisions Workshop – 14 December 2022
Dec 1, 20222 min read
Find out all the details of the latest cost recovery and sustainability workshop from Age UK’s Financial Governance Team.

Age UK’s response to the Autumn Statement 2022

Age UK’s Charity Director Caroline Abrahams has released a response following yesterday’s Autumn Statement. You can read the full statement below.

Caroline Abrahams, Charity Director at Age UK, said:

“The restoration of the triple lock next year, uprating of Pension Credit in line with inflation, and cost of living payments, are all extremely important for older people, particularly for the many with no other income to fall back on, including hundreds of thousands of older women, and we welcome them wholeheartedly. We thank all the older people and their friends and allies who campaigned so hard for these things in recent months, and we thank the Government for listening.    

“These are really difficult times for millions of older people who are living on a low income, waiting endlessly for social care so they can get home from hospital, or in a long queue for a minor operation or some diagnostic tests and living with discomfort and pain in the meantime. Today’s Autumn Statement gave the Government an opportunity to help older people like these and, to our profound relief at Age UK, to a considerable extent it was taken. However, unfortunately the cost of living crisis, social care shortfalls and NHS pressures are all so acute that realistically, life will continue to be extremely tough for many older people, and for the local charities that support them, especially this winter. This means that as a country and as individuals we need to do everything we can to support our older population over the next few months, and as a charity Age UK is determined to take a lead in that.    

“We regret the decision to delay the cap on catastrophic care costs for two years because Prime Minister Boris Johnson had made a firm commitment to introduce it in 2023 and having raised public expectations so high we feel it was right for this Government to follow through. Although the cap as currently proposed is considerably less generous than we wanted, it is a start and something to build on. Delaying it by a further two years raises serious questions over whether it will ever be introduced at all.  However, having said that, we agree that with the social care system as weak as it currently is, the priority today must be to strengthen and deliver more care services rather than protecting people with assets from the full force of sky high bills.  

“We warmly welcome the decision the Government has made to channel more resources into social care in various ways. They are desperately needed, but until the technical detail  has been scrutinised we reserve judgement on just how much practical difference they will actually make to older and disabled people, especially once the impact of the rise in the national living wage is taken into account – brilliant though it is that care workers will receive higher pay as they richly deserve it.

“The Government had signalled in advance that it was likely to use increases in council tax as a mechanism for increasing financial support for social care. Age UK has never been very keen on this approach because although any extra money for social care is extremely welcome, the problems facing social care are really national in nature and require a national response. What’s more, we know that some areas can raise a lot more council tax than others but the need for social care is not distributed in the same way. The upshot is that council tax increases tend to create winners and losers, with poorer areas most likely to be left behind. Nothing could better demonstrate the urgent need for the Government to look at a much broader range of funded reforms to help older and disabled people, and their unpaid carers, wherever they happen to live.   

“The extra funding for the NHS is extremely welcome, but we shouldn’t underestimate the challenges ahead. One of the biggest being workforce, so it was good to hear that proper projections of workforce needs will now be created and published, and the same should happen for social care too.   

“Listening to the Autumn Statement as a whole, it was clear that the Chancellor has learned from his extensive experience concerning the NHS and social care and is committed to strengthening them as best he can in the powerful role he now occupies. It is a tragedy that this is a time when the public finances are so weak, but we look forward to working with him and his officials to make the most of an extremely difficult situation. Strong and effective health and social care services are not only crucial for our economy, they matter enormously to our older population too, who are the principal users of both. There is an opportunity now to build on the steps towards integration that have already been taken to create a much more effective approach for helping older people live independently and well in their own homes. With an ageing population and demand on NHS and social care services having risen as a result of the pandemic, it is increasingly urgent that it’s taken.” 

“Help for Households” – Online Toolkit

View and download the “Help for Households” online toolkit – A resource containing suggested messaging, social media assets and logos to spread the word of the support available during the cost of living crisis.

In response to increasing prices and the pressures around the cost of living, the Government has launched ‘Help for Households’ – a campaign to raise awareness of the support available amongst those that need it most. The Government have shared an online toolkit with us which contains suggested messaging, social media assets and logos your organisation can share if you wish. Click here to view the toolkit.

“Why Can’t I Get Care?” – Age UK’s Latest Report

Find out all about Age UK’s new report on the state of social care titled “Why Can’t I Get Care?”. There are also some template posts to help spread the word on social media if you wish.

Age UK has today published a new report on the state of social care, seeking to answer the question Age UK is asked by many older people: “Why can’t I get care?”. Drawing on the experiences of older people, it looks at how social care is supposed to work and how it is actually working. Find out full details below, including some template posts to help spread the word on social media.

Severe shortages in staff and the lack of funding to pay for more or better services to provide care or respite provision have left a gaping hole in support, leading to the situation we have today. The “Why can’t I get care?” report shows that good care is possible and makes all the difference, and calls on the Government to invest both in social care and in the people who provide it.

Get involved!

We want to hear from you on how the challenges in the social care system are impacting older people and your services locally. Please get in touch via if you would like to discuss this.

We will be launching a new campaign on social care soon and we look forward to working alongside you on this.

Spreading the word on Social Media

If you have time, please spread awareness about the new report by sharing online. You can use these suggested template Tweets and Facebook posts to promote the report if you wish:


Did you know 2.6 million older people aged 50+ in England have an unmet need for care?

Read Age UK’s new report on the challenges older people face accessing good social care:


Did you know 14,000 people each week are having their request for care turned down?

Age UK’s new report “Why Can’t I Get Care?” highlights the urgent need to improve social care:


2.6 million people aged 50+ in England have an unmet care need and 14,000 people each week are having their request for care turned down. But good care is possible and makes all the difference.

Read Age UK’s latest report “Why Can’t I Get care?” to learn about the urgent need to improve social care:

Befriending Week 1-7 November 2022 – Template Tweets

View and download some template social media wording and accompanying graphics from Age UK’s Campaigns team to help raise awareness of Befriending Week 2022.

Today marks the start of Befriending Week. This is a great opportunity to promote your befriending services on social media and gain some recognition for the amazing work your organisation is doing. Please read on for some template tweets and accompanying graphics from Age UK’s Campaigns team for you to post on Twitter if you have time.

If you want more information on Befriending Week, you can find the official resource pack here or head to the website.

Befriending Week template tweets

NB These posts all include the handle @befriendingnet as this is the organiser and they’ll be looking for content to repost, which should lead to some free promotion!

Wording #1 | Tackling loneliness – match with Graphic 1, download here

Our telephone friendship service has matched hundreds of older people looking for someone to talk to with a new friend.

It’s just one of the ways we’re leading the fight on #loneliness in [location] 💪

Find out more: [link your website] @befriendingnet #BefriendingWeek

Wording #2 | Here for you – match with Graphic 2, download here

If you or an older person you know in [location] might benefit from a friendly, weekly phone call, we’re here for you 💜

Our befriending service creates connections to help end #loneliness.

Find out more and get involved: [link your website] @befriendingnet #BefriendingWeek

Wording #3 | Celebrating befrienders – match with Graphic 3, download here

This #BefriendingWeek we want to celebrate our amazing telephone friendship volunteers.

Every week, they make sure XXX older people in [location] have a chat with a trusted friend ☎️

Find out more about how we’re ending #loneliness: [link your website] @befriendingnet

Introducing Age UK’s Brand & Fundraising Christmas Campaign 2022!

Our multi-award-winning Brand & Fundraising Christmas Campaign is back for 2022! Download a guide to getting involved, plus find out how you can be part of Age UK’s media activity this December.

With Age UK’s Brand & Fundraising Christmas Campaign set to launch on Tuesday 1 November, please read on for ways your organisation can get involved over the festive period. There’s a Christmas Brand & Fundraising Campaign guide to help you prepare as well as ways to get involved in our media activity this December. Read on for full details.

Brand & Fundraising Christmas Campaign Guide

Our multi-award-winning Brand & Fundraising Christmas Campaign is back, launching on Tuesday 1 November 2022! Please find below a guide to help you prepare – with details on the assets you’ll receive from us as well as guidance on storytelling at Christmas, contacting corporates, and promoting your campaign. The guide also contains the findings from our survey following last year’s campaign to show how we’ve adapted the assets we provide following your feedback.

Be part of Age UK’s Christmas Campaign!

As part of this year’s Christmas campaign work, Age UK’s Media team are looking for content to potentially be featured in national newspapers, TV shows, websites and magazines this December.

We know that too many older people find themselves alone, especially so at Christmas time, with nobody to talk to or ask for help, and with the cost of living crisis, this year’s festive period is set to be even harder than usual. Our media work will remind the public that Age UK is there for older people, whether that’s through our national Friendship Services, or Information & Advice, or perhaps through local activity groups and the work of local Age UKs.

Featuring your work and stories in national newspapers or TV reports as part of our PR to support the Christmas campaign will help demonstrate to the public how Age UKs are supporting older people and put your services at the forefront. We will work with the media title to try and get a credit for your organisation in any coverage secured, ensuring that you can benefit from the publicity.

We would work with you and any storytellers to ensure they were happy with each opportunity that came up, and there would be no pressure for people to do anything they weren’t happy about. Any media interviews would be managed by Age UK’s Media Team and storytellers can chose what they are happy to do (i.e. some may prefer to just do telephone interviews or may not want their photo included). Age UK’s Media team will work with you and we will also ensure all safeguarding procedures are adhered to.

Please do get in touch with the Media Team if you can offer:

Storytellers to share their experiences
  • Older people who can talk about their positive experiences of the support their Age UK has provided, is a great way of highlighting the benefits and importance of your work to the public.
  • To link in with the Christmas campaign, the media would like to hear from older people who have experienced loneliness or feeling alone, and can talk honestly about how that felt. As well as how their local Age UK helped them make new friends, particularly through any befriending services or social activities. 
  • Volunteer stories are also a great way to highlight the benefits of your services. For example, do you have anybody that is helping out by doing something special this Christmas? Or have any of your volunteers gone above and beyond in their work with older people? If so, please let us know!
  • The Media Team are keen to showcase the diverse range of older people that Age UK and local Age UKs support and we are actively looking for people from all ethnicities and backgrounds.
Services and special events running this Christmas 
  • Are you planning on hosting a carol concert or Christmas party, providing support with Christmas meals or will you be offering phone calls or visits over the festive period? If you are, then we would love to hear from you!
  • Do you have any new or interesting group activities you think the media would be interested in? Even if it’s not about Christmas, we’d still like to hear about it!

How to share your stories

To share your stories and content, or find out more please email the Age UK Media team on: Thank you for your support!

Resources, Recordings, and Round up of this year’s Influencing Conference

The resources from this year’s Influencing Conference are now available to all local and national Age UK staff.

We would like to thank all those who attended the Age UK Influencing Conference 2022! We hope you found the day informative and feel more confident when supporting older people through the difficult winter ahead of us. If you couldn’t attend or missed a session, we have curated a booklet with all the key details from the Conference, including recordings of each session and speaker slides. You will also find information on the work of the Influencing Committee and upcoming events.

Please contact Luke Pilot ( if you would like to discuss anything about specific national campaigns or your local influencing further.

Please ask your MP to Support the Carer’s Leave Bill

The second reading of the Carer’s Leave Bill will now take place on Friday 21 October. If you have time, please write to your MP using the template letter below.

We are supporting Carers UK’s campaign to enshrine the right to Carer’s Leave in employment law. The Carer’s Leave Bill from Wendy Chamberlain MP would provide unpaid leave for at least 2.4 million employees with unpaid caring responsibilities, helping them to juggle work and care.

We previously asked you to join us and support the campaign in September, but the second reading of the bill was delayed. The second reading of the bill will now take place on Friday 21 October, so there is still a bit more time to get more support from MPs for these important rights.

This is a really important opportunity to secure these landmark new employment rights for millions of people who are juggling their unpaid caring responsibilities alongside paid employment.

Write to your MP

If you have time, please contact your local MP using the template letter below, asking them to support the Carer’s Leave Bill.

There is space to include a quote from an older person or carer you support locally detailing how Carer’s Leave would help them and their loved ones, if you are able to include one.

For further information on the campaign, please contact or Carers UK directly via

Age UK’s Winter Health Campaign 2022/23 – Local Campaign Pack

Find out all the details of this year’s Winter Health Campaign from Age UK’s Health Influencing Team. You can also download the Local Campaign Pack below.

Age UK’s Health Influencing team is happy to announce the launch of our 2022/23 Winter Health Campaign! The Winter Health Campaign will hopefully play a crucial role in ensuring older people have access to the information, advice, and support that they need to navigate the upcoming winter months. Find full details below, including a Local Campaign Pack you can use to help inform and support your own local winter campaigns this year.

With pre-pandemic levels of social contact expected this winter, we are increasingly wary of the potential for co-circulation of influenza, Covid-19, and other respiratory issues to put increased pressure on the NHS during an already difficult time.

Taken together, it’s clear we are facing a perfect storm this winter. This is why we’re asking for your support with Age UK’s Winter Health Campaign for another year. By working together, we can ensure older people have access to the information, advice, and support that they need to navigate the upcoming winter months.

This campaign will take place between October 2022 and March 2023 and aims to support as many older people as possible through the winter period. Please find below the Age UK Winter Health Campaign local pack, which we hope will be a useful resource to help inform and support your own local winter campaigns this year:

Please get in touch if you have any questions or require any further information – Thank you for supporting the campaign!