Age UK Campaigns Calendar – First Quarter 2022

Age UK’s External Affairs Team has compiled a campaigns calendar with details on influencing work Age UK will be focusing on in the first quarter of 2022 – including how local partners can get involved.

In response to requests from the network, the Age UK External Affairs team has compiled a campaigns calendar for the first quarter of 2022! The calendar contains details on areas of influencing Age UK will be focusing on from January until March, including how local partners can get involved. Read on for full details and to access the calendar.

This edition includes details on:

  • The Cost of Cold
  • Social Care
  • Access to Banking
  • Upcoming awareness campaigns

We intend to produce an updated calendar for every quarter, to help with planning some of your influencing and campaigning for the months ahead. If you would like support influencing on these campaigns in your local area, or on any other campaigns, please get in touch with Luke Pilot, Campaigns Officer (Local Influencing).

Feedback on the calendar and its contents is also very welcome. If you have any thoughts or ideas on what should be included next time, please contact

The Calendar is available to view and download below:

The Cost of Cold Campaign – Petition for the Prime Minister

The latest stage of the Cost of Cold Campaign is to petition the Prime Minister to help older people facing unaffordable energy bills. Find out how you can get involved.

Since the launch of the Cost of Cold campaign at the end of 2021, the full scale of the energy crisis and its impact on older people has come into sharp focus. When the cap on energy prices is lifted again in April, millions more older households will join the one million already living in fuel poverty. We’re calling on the Prime Minister to help older people facing unaffordable energy bills and we would be really grateful if your organisation could help to spread the word by sharing our petition online. Find out full details below, including some template wording for social media.

Older people face the ordeal of having to choose between heating or eating. We are asking the Prime Minister to help older people facing unaffordable energy bills and:

  • Remove the 5% VAT rate on energy bills from April until at least the end of 2022.
  • Provide a one off £500 payment to older people on low incomes who qualify for the Cold Weather Payment.

We need to get as many signatures on our petition as fast as possible and we would be really grateful if your organisation could help to spread the word online.

Resources to help spread the word

You can use these campaign resources to write to your MP and your local newspaper editor about our new policy calls and to raise awareness.

Please share the petition online and encourage your supporters to sign. You can find images to share with them in the campaigns resources as well as some suggested wording for social media below:


Unless the Government act now, millions of older people could struggle to pay their bills and keep their homes warm this winter. Will you sign our letter and ask the Prime Minister to help stop older people choose between heating or eating?


Sign our letter and ask the Prime Minister to protect older people from the energy crisis:


Get in touch

Please keep us updated on how the energy crisis is impacting the older people you support. If you would like any support engaging with your MPs or delivering a campaign locally, contact

You can also find the Partner Pack for the Cost of Cold campaign here.

Age International and DEC launch new Afghanistan Crisis Appeal

Age International is raising money together with the Disasters Emergency Committee (DEC) for the Afghanistan Crisis Appeal. Find out full details below.

Afghanistan is on the brink of humanitarian disaster. The Disasters Emergency Committee and its member agencies, including Age International, have launched a new appeal to get life-saving aid to people in need before the coming winter deepens the crisis. Find out full details below, including some actions you can take to help.

Older people in Afghanistan have already lived through 40 years of war, conflict and economic crisis with the situation worsening yet again since the summer of 2021. 

Economic collapse has sent food prices soaring. Adding to this, the country is suffering its worst drought in almost 30 years. This is exacerbating existing levels of extreme hunger. The situation is so severe in some regions that 8 million people are on the brink of famine.

Millions of people have been forced to flee their homes in search of safety and are now living in temporary shelters, requiring urgent food and other essential supplies to help them survive the winter.

Winter will only make the situation worse. The country experiences severe and harsh winters with temperatures as low as -12oC. Hypothermia and respiratory diseases will increase, putting even more lives at risk. Older people are more vulnerable to the effects of the cold, respiratory diseases and malnutrition. They are also at greater risk of COVID-19, with less than 10% of the country having been vaccinated.

We only have a short window of time to deliver life-saving aid to older people in Afghanistan before the harsh winter sets in. In the coming months, millions of people will go hungry in the freezing winter or die from preventable diseases, and, without urgent assistance, many people will struggle to survive. 

How Age International is supporting older people in Afghanistan

Our partner on the ground has decades of experience working in the region helping those most at risk and who otherwise may have been forgotten.

Together, we are assessing the most urgent needs of older people and their families and developing an emergency relief cash assistance programme that will get aid quickly to the older people who need it most.

The programme will enable older people to buy the lifesaving essentials that they urgently need to help them through the winter such as:

  • Food to feed themselves and their families
  • Clean water and hygiene products to help keep healthy
  • Essential medicines and healthcare
  • Better shelter to protect from the worst of the cold

Find out more on our website.

We have also answered questions our supporters may have about the appeal, including how and why we are working in Afghanistan, here.

How you can help

If you would like to support the appeal, there are several ways to get involved:

Help us fundraise

Start a fundraiser on Facebook and ask your friends and family to donate to support our work – especially if you have a birthday coming up!  

You can make a donation to the appeal on our website


Spread the word about the appeal and share our posts on social media:

Thank you for your support!

The Cost of Cold Campaign – Partner Pack now Available!

The Partner Pack for our new “Cost of Cold” campaign is now live! Find out all about the campaign, including how to download the pack below.

As mentioned in our post last week, we’ve launched our new “Cost of Cold” campaign to stop older people being forced to choose between turning on their heating or eating this winter. The Partner Campaign Pack is now live for you to download below. It includes a template letter to your MP asking them to write to the relevant ministers, a template letter to the editor of your local paper and lots of images you can share online to promote the campaign and the services you provide to older people.

We deeply appreciate the support of local partners on this critical work and are always eager to support your work on the frontline too. Get in touch with if you have any further ideas you’d like to explore!

You can view or download the Cost of Cold Campaign Partner Pack below:

Age UK’s response to White Paper on social care

Following publication of the long-awaited White Paper on social care, Age UK’s Charity Director Caroline Abrahams has released a statement which can be read in full below.

Caroline Abrahams, Charity Director of Age UK and Co-Chair of the Care and Support Alliance said:

“This White Paper sets out some important, long overdue policy advances, but lack of investment means any changes will be modest and slow to arrive, whereas the scale of the challenge is huge and demands urgent action now. The millions of older and disabled people putting up with inadequate services, if they get any service at all, needed the Paper to turbo-charge a process of transformation, but that was never going to be possible with the meagre funding allocated by the Treasury to it at the Spending Review. Rather than the Formula One vehicle that was required, the Paper is an underpowered saloon car at best.

Over time, the Paper’s provisions to improve data collection, spread the use of IT across the care sector and put in place a stronger workforce infrastructure are likely to prove extremely valuable, the foundations of a less intensely fragile system in future. However, in all honesty most people would reasonably expect these basics to be in place already. The fact they are not reflects how badly social care has been neglected by governments for far too long. The Paper signals an important acknowledgement that this must now change, but one can’t help but be conscious of just how far there is to go before every older and disabled person who needs a decent care service actually receives it – we are way behind some other comparable countries in this respect. 

Meanwhile, Rome burns. Chronic workforce shortages are the biggest concern and seem to be getting worse, with uncompetitive pay the main culprit. There is nothing in the Paper to suggest the Government has any real strategy for dealing with it, given the lack of care funding overall. If Covid surges this winter because of the new variant these workforce problems will be magnified, with potentially disastrous consequences. There are similar concerns about unpaid carers collapsing after an unbelievably challenging twenty months too.

Mapping out a positive journey is incredibly hard when you are essentially in the midst of a crisis, the ground wobbling below your feet. That’s where social care is today, and it means that until the Government does more to put out the immediate fires, any efforts to craft a better future always risk achieving much less than they should or being undermined along the way.”

Caroline Abrahams, Charity Director of Age UK and Co-Chair of the Care and Support Alliance

How to get involved with our new “Cost of Cold” Campaign!

We’ve launched our new “Cost of Cold” campaign to persuade the Government to provide extra support to those who will struggle with energy bills over the coming months.

With the cold weather setting in, rising energy prices will leave millions of people unable to afford to stay warm this winter. We’ve launched our new “Cost of Cold” campaign to persuade the Government to provide extra support to those who will struggle with energy bills over the coming months – click here to view our press release about the campaign. We would be very grateful for your help to make sure older people’s health is protected this winter. We will be sending you a digital local campaign pack in Signpost (click here to view!) soon and you can find below some other actions you can take if you have time.

The campaign launched on Friday 26th November and we have already launched an action asking supporters to email their MP. Will you help us encourage your supporters to write to their MPs too?

If you have any questions about the campaign, please contact

Writing to your MP

You can write to your MP here and share the following link with your supporters: There is some suggested wording for sharing the link on social media below.

Sharing the Campaign on Social Media

If you have time, please share the action online with the hashtag #CostofCold. You can find some suggested wording for Twitter and Facebook posts below for you to use if you wish.


Surging energy prices mean too many older people are facing the impossible choice of eating or turning their heating on this winter.

No one should be put in this position.

📝 Ask your MP to support urgent funding to stop people going cold: #CostofCold


Rising energy bills mean hundreds of thousands of older people on low incomes are struggling to keep warm right now.

We still have time to change this. Higher levels of fuel poverty this winter aren’t inevitable.

✉️ Ask your MP to take action #CostofCold


Cold homes are preventable.

Providing a one-off payment of £50 to everyone eligible for Cold Weather Payments is just one way the Government could make a difference now.

Write to your MP to make sure they’re fighting to end to fuel poverty:


Christmas Fundraising Campaign – Campaign Assets now live on Brand Hub

The campaign assets for this year’s Christmas Fundraising Campaign are now available on Brand Hub! Find full details here.

Following on from our recent update about our Christmas Fundraising Campaign, the first batch of Christmas assets are now available on Brand Hub to help you promote your Christmas campaigns on social media. If you click into ‘Assets’ they are right at the top. You will see three different versions of wording for social media, as well as images that are the correct dimensions for those channels.

Last year, you may remember that we adapted our campaign messaging to reflect the increased level of need, with the campaign line ‘Now more than ever, no one should have no one’. This year, we have a new campaign proposition asking supporters to ‘Make Christmas a little brighter for a lonely older person’. Full details can be found here.

A reminder of what you’ll see and where of Age UK’s national campaign

Online: We will be launching an integrated fundraising and brand campaign across our social channels which you may see on Facebook and Instagram, as well as testing new channels such as YouTube and Online Display to really make our campaign as digital first as possible. When streaming TV on digital channels you may also see some videos of Age UK storytellers.

Offline: We have inserts, door drops, partially addressed mail and our Warm Appeal all launching in November. As usual, we will have some PR activity around Christmas and be looking at ways we can involve our celebrity ambassadors to generate coverage and amplify our campaign.

The campaign will be driven by the experiences of real people who have been supported by Age UK’s national Telephone Friendship Services who have been kind enough to share their stories. Our lead storyteller is Terry, who you will see on the majority of our creative, and our two supporting storytellers are Connie and Michael.  All three of them will feature heavily across our digital channels, as well as in print. We are so grateful to them all for sharing their stories with us to help support the Christmas campaign.

Useful contacts 

We’d love it if you’d like to get involved in the campaign this year.  If you have any questions, please find some useful contacts below:

Age UK’s comment on the social care cap vote in the House of Commons

Age UK’s Charity Director Caroline Abrahams comments on the recent vote in the House of Commons on the social care cap.

Following the recent vote on the social care cap in the House of Commons, Age UK’s Charity Director Caroline Abrahams has released a statement which can be read in full below. We have also written a template tweet which you can use to share Caroline’s statement if you wish. This can be found at the end of this article.

Caroline Abrahams, Charity Director at Age UK said:

“The Government’s amendment may have been passed by the House of Commons but no doubt the House of Lords will fulfil its constitutional role and give it the intense scrutiny it needs. We hope Peers will vote to overturn it.

No one disputes that the amendment significantly waters down the Government’s plan for a cap on catastrophic care costs and does so in a way that protects only the better off. This is unfair and means the people who are most in need of protection against the risk of their care bills wiping out all their assets are least likely to receive it. Many of these older people whom the Government is now proposing to let down will have bought their council homes under the ‘right to buy’, an extraordinary situation for this group of Ministers to have created. 

When the Prime Minister announced his intention to activate Sir Andrew Dilnot’s cap on catastrophic costs three months ago Age UK said that this reform was definitely worth having, but increasingly the jury’s out.  Since then, the Government has failed to give social care the financial settlement it needed at the Spending Review; announced a National Insurance increase to help social care and then admitted almost all the money is going to the NHS; and made vaccination compulsory for care home staff without any plan to replace the thousands of workers its own analysis says will walk away as a result.

The fact that the Government is now intending to effectively gut their proposed cap on catastrophic care costs is therefore just the latest in a series of wholly unsupportive decisions so far as social care is concerned. What are we supposed to think about the Prime Minister’s pledge to ‘fix social care’ now?”

Caroline Abrahams, Charity Director, Age UK

Template Tweet

If you’d like to share Caroline’s statement on social media, please feel free to use the wording and link below:

No one disputes that the amendment passed this week significantly waters down the Government’s plan for a cap on catastrophic care costs in a way that protects only the better off. We hope Peers will vote to overturn it.

Read Age UK’s full statement 👉

Grant Available to Support Local Winter Work

Find out how you can apply for the new Winter Campaign Grant Scheme introduced by Age UK’s Health Influencing Team.

The Age UK Health Influencing team is excited to introduce its new Winter Campaign Grant Scheme for the Age UK Network! This new opportunity offers the chance for Age UK Brand Partners to apply for a Winter Grant (between £500 and £2000) to support your current local winter work or upcoming initiatives relating to supporting older people through the winter 2021-22.

We are looking for work, or ideas which cover one or a combination of the following:

  • sharing of Age UK’s key winter messages and resources which were recently shared in our winter campaign packs
  • increase the uptake of winter vaccinations (there are some suggestions within the winter campaign pack)
  • practical support for older people in the winter months

Selection criteria

Depending on the number of applications we receive, we may not be able to fulfil all applications. Our selection criteria will prioritise the following:

  • Areas where vaccination uptake levels are lowest
  • Work which addresses health inequalities

Key information

  • We’ve attached an application form below which should be returned by 1st December 2021.
  • All grant funded work should be completed by end of March 2022.
  • Reporting will be limited but we will require an account of what the grant money was spent on and the impact of the work or initiative.

Please submit your applications to or contact us if you have any questions.

We Are Undefeatable Learning Event – Working Together Locally to Support People with Long-term Health Conditions

The We Are Undefeatable Campaign are hosting a learning event to share how 10 local authority areas have worked with their local systems to support people with long-term health conditions.

Over the past 2 years, 10 local authority areas have adopted a wide range of approaches to the We Are Undefeatable campaign, supporting their local systems to help change the behaviour of inactive adults living with long-term health conditions. Each of the leaders in these areas are now ready to share what they’ve learnt about building relationships with health and social care partners, local campaigning, ambassador programmes, developing new physical activity offerings and much more. Read on to find out more, or click here to book your place at some of the sessions over a 3-day period, 23rd-25th November 2021.

If you have an interest in this subject or place-based learning, join the We Are Undefeatable learning event to hear about what each area has been doing. The focus will be on what’s worked well but also what some of the challenges have been and how they have navigated these.

The learning event consists of a series of short online sessions over a 3-day period, 23rd-25th November 2021. You can join as many sessions as you like or watch the recordings later.

View the full programme and register for the sessions you’re interested in by clicking the link below.

For any enquiries contact: