We Are Undefeatable Launches Summer Campaign – “Move to your mood”

We Are Undefeatable is back on TV across August, with coverage of the campaign’s new summer PR activity, #MoveToYourMood, now live.

The new We Are Undefeatable TV advert and summer campaign “Move To Your Mood” has now launched! Find out all about the new campaign below, including ways to get involved.

We Are Undefeatable is back on TV. The campaign will be running on TV, video on demand, billboard ads in key activation areas and across social media until 31st August.

Alongside the new TV advert, coverage of the campaign’s new summer PR activity, #MoveToYourMood, is now live. Keep an eye out for media and press coverage of the 3 follow-along routine videos featuring We Are Undefeatable case studies with the campaign’s celebrity ambassador, Gok Wan.

There’s a video for whatever your mood is each day, whether you’re Feeling Relaxed, Needing A Boost or Feeling Energised. These are available on YouTube and the We Are Undefeatable website.

We Are Undefeatable would like to thank you for all your support of the campaign so far. They would now really appreciate your support in getting behind this exciting new phase of the campaign, encouraging people living with long term health conditions to move more in a way that suits them.

Some ways you could get involved with the campaign include:

  • Asking your colleagues and local networks to share the new campaign assets on their social channels and to sign up to the Supporters Hub to keep up to date with the campaign and have access to assets and resources.
  • Sharing the content from We Are Undefeatable’s social media channels, where it will be posted across their Facebook, Twitter and Instagram.
  • Supporting the Move To Your Mood press activity and share the message that getting active is all about doing what works for you.
  • Creating your own social media posts using new campaign creative materials. Head to the ‘Social Media’ folder on the Supporters Hub where there are a range of new images, videos and suggested messaging you can use. Please tag the We Are Undefeatable campaign and use the #WeAreUndefeatable hashtag too.
  • Linking the campaign to your own activities and services on offer locally.
  • Featuring the Campaign launch in any upcoming newsletters that are shared with your target audiences and members.

Download resources from the Supporters Hub

To help support you in bringing the campaign to life, there are several new resources available on the Supporters Hub.

  • New imagery for Instagram, Facebook and Twitter, featuring the new campaign faces.
  • New videos which can be used on social media.
  • There is also a range of resources from previous years, including posters and leaflets available in both print and digital formats.

Author: ageukcomms

Age UK

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